Alright right now we know articles is king. And definitely since we have creating our personal blogs, (remember blogs can be short slang for Blogs – which can be what all their „formal and official“ term is), the majority of our info is going to be „unique“ and „Original“. Yet from time to time, since we are only individuals, and since all of us simply cannot „create“ more and more information, we can copy information from other web sites. That is neat. There is no issue with that, UNLESS, you decide that „copying“ and/or „linking“ is simply better and forego writing anything.
Now allow me to make this apparent. If you are supplying a service to the people, where your main business should be to offer out links to other places wherever people are able to get information, in other words you are a repository where persons come to get backlinks, because you already would all the analysis – that is certainly fine. Mainly because what you will loose in content material, you will compose in „eyeballs“ and „hits“. Remember the outcome of good search engine rankings is just that. MORE GETS – EVEN MORE EYEBALLS — MORE PEOPLE VISITING. And content is usually not the only parameter an Search Engine looks at. Not with a long shot.
This is certainly a critical indicate keep in mind. Everything we will talk about, just about every method, from content to email to lists to no matter what, has but one goal in mind. To consistently and constantly increase and build your web site „hits“. To be sure you have a great ever-growing „fan“ club „motivated“ because of the assistance you are providing, to come back. Therefore please differentiate between the end goal plus the methods. Content (discussed in our first article) is a technique towards the target of getting classified by a good job on a search engine, and the goal is to own people use and come to your web page or blog page, and make a „buzz“ about this. (We can talk about that much later in our series. )
Let us go back to content for the moment. Below we are referring to something that almost all writers know about and are acquainted with. Text, text, phrases. Unique, unique text.
So to be able to continue on our personal fairly rational path, we all will now pay attention to the „text“ and what has to be in it. Which will brings us for the subject of „keywords“. Before explaining just what these are and either the importance or total invalidity and worthlessness these days, (and this is up for debate) we will define keywords more thoroughly.
If you have a site selling your hair beauty helps, you will want to promote your materials writing content around what you are selling. Certainly if you publish something about the difference between different types of dish washers, this is not going to relate to the „subject matter“ and content material of your web page. So you will certainly write content around your hair supplies. You will write content on very good hair care, in order to dye flowing hair, how to get rid of split-ends, when to shampoo etc . and so forth
Our magic hair web page is called „Hair Is Not Forever“. Yet this is our site for the time being and we will retain it as we complement. hairisnotforever also offers a blog. This blog we will phone „SilkyFairHair“ and we’ll put it, for the sake of our case in point in under the proprietor who will be aptly named Mr. Nor Hair. So now we have as follows:
1 . Web-site – Curly hair Forever @ 2 . Weblog – SilkyFairHair @ (this URL is certainly fictional)
These types of names Are crucial and so are the URL’s. (URL stands for Universal Resource Locater). So wear them mind even as go along through these articles in particular when I find the article around the importance of finding the right name.
Therefore Mr. Nor Hair wonderful wife, Mrs. Purple Curly hair work together. They will create the internet site, get every one of the necessary stuff to sell anything on it, write a couple of content articles about curly hair and settle-back and wait for a people to come beating their very own „virtual“ door down. Very well as we say in Hebrew, „Boker Tov“ (which literally means „Good Morning“), or perhaps as you state in English language, „Knock. Knock. Good Morning! Anyone Home? “
Okay the head of hair couple learn about keywords. So they build articles through which EVERY term has the word hair in it (or balding). Nevertheless hair is the name of the video game. They make sure their content material is initial, and once they have written two HTML internet pages of locks articles, smartly placed by way of a cousin the graphic designer (who is bald) throughout the advertisements meant for hair companies now they think they are carried out!
Woah! Not really by a LONG SHOT! And here is just where it gets depressing meant for the uninformed and non-dedicated people.
Let us deal with the „keyword“ issue. Keywords are just like indices or if you wish, different types. A key word is a thing that the search engine looks for and validate (in our day), to use as among the parameters in respect of how to list your site.
The keywords we refer to are in two distinct and totally different places. The earliest in the page header with the site. in what is known as the section with respect to „meta“ tags. We will deal with meta tags in a varied article, even so let us just say they are the keywords most search results look for (with their „bots“) when visiting your web blog. An example destinazione tag for keywords about our site may look like this:
Again in our article(s) in meta tags we all will talk about these keywords, and meta tags, but for at this time take that as a offered these are a number of the keywords that is to be in the destinazione tag.
If the Search Engine technology first became popular and meta tags were implemented, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta point and answered that was what the web page was about and listed the site under the keywords. This is caught on to immediately, and humans being the crafty devils they may be, began list keywords that had not do with their sites to be able to drive visitors the site. (Remember – the outcome is the oh-so-important one: Traffic & Eyeballs)
So adult porn sites especially, adopting this kind of as yet one more „fool the engine“ approach, would put keywords just like „hair“, „technology“ etc . into their meta tags, and provide the site an innocuous identity and voila, more traffic.
And so in the limitless battle Search Engines caught on, and performed a few points. They deprecated the importance of your keywords inside the meta tags with respect to their algorithms, UNLESS the information on the site in fact did match the keywords. Of course , this was not enough while porn sites will place „real“ content around the stuff. Let me give you a REALISTIC example that i find funny, but it is incredibly serious.
In a single of my posts in the blog, completely illuminated my biography which is indexed by search engines like yahoo. The other day My spouse and i received a message from an old flame of mine stating „I freaked out. I actually googled you, under Wyatt Gross Writer, and you are linked with a site about tushy’s! inch So I proceed and Yahoo it, and sure enough in like the fifth position is this: „Ted Gross’s Unofficial Biography – The true Version by Tushy“ and lastly I simply click and receive led to a further site (no url below as I do not want to publicize that site intended for obvious reasons) and I arrive to a adult porn site which in turn ripped off, out of all the content around the internet, MY OWN profile to position around their particular porn adverts. UGH! However you see that is usually how crafting people are!
(Here we are not going to talk about „splogs“ – which means „spam blogs“ yet. But keep it in mind. )
Okay now what happens – not in theory but in practice.
Two situations: 1 . You may have keywords inside your meta point (and you need to have them! ) The little Search Engine „bot“ (that is a program whose job it is to travel around the Internet, never sleeps and never feeds on and gets into all those adult sites too!, and sees information on PRETTY MUCH ALL sites hence the information could be categorized), reaches our internet site of hairisnotforever and scans the keywords on the web page. Then this kind of little bot makes a overview of the site. Then the methods take over and match the keywords inside the meta tags for the text and stuff in your site. (Remember Search Engines is not going to „see“, they are simply NOT vision (males are visually oriented not Search Engines! ) hence graphics are definitely not taken into account unless you use the oll (derb) tag. ) The algorithms get more plus more sophisticated as time goes on and they search for content, keywords, phrases etc . (Remember primary content! )
2 . You have no keywords in your coto tag so the engine just looks at your content.
So our happy few figures alright lets position the word mane say, in each and every sentence for least 3 x. NO! Have a tendency do that. Overuse of a keyword is a red-flag to a Search Engine and you will be punished for it! It should be used and used regularly, but NOT overused.
Now at the time you Google pertaining to hair products using the expression „balding“, the major search engines has the key word, and relying on a million guidelines decides what position while using specific key word, hairisnotforever may have, and rss feeds it out.
Hence our couple figures greendeal.bg the actual hell. We all will also promote mascara, they usually put in a picture advert as well as the word wimpernfärbung in their keywords, without having any kind of content because of it. Well then will most likely be listed mainly because the last with the last of this last for any individual looking for „mascara“. So because of this lesson the formula is certainly:
„Content+Keywords inside the content+Keywords in Meta tag. “