OK right now we know content is king. And of course since were creating our own blogs, (remember blogs can be short slang for Blogs – which is what the „formal and official“ brand is), almost all of our facts is going to be „unique“ and „Original“. Yet occasionally, since were only individuals, and since we all simply cannot „create“ more and more info, we definitely will copy info from other websites. That is neat. There is no problem with that, UNLESS OF COURSE, you decide that „copying“ and/or „linking“ is simply better and postpone writing whatever.
Now allow me to make this apparent. If you are supplying a service to people, where your main business is to offer away links to other places where people can get information, therefore are a database where persons come to get backlinks, because you already does all the analysis – that may be fine. Since what you will loose in content material, you will make up in „eyeballs“ and „hits“. Remember the result of good search engine listings is just that. MORE STRIKES – MORE EYEBALLS — MORE PERSONS VISITING. And content can be not the sole parameter an Search Engine discusses. Not with a long shot.
That is a critical point out keep in mind. Everything we will talk about, just about every method, via content to email to to do this to whatever, has nevertheless one objective in mind. To consistently and constantly increase and build your web site „hits“. To make sure you have a great ever-growing „fan“ club „motivated“ because of the assistance you are selling, to come back. Therefore please differentiate between your end goal plus the methods. Content material (discussed in our first article) is a approach towards the goal of getting listed in a good situation on a search engine, and the goal is to contain people employ and come to your website or blog page, and create a „buzz“ about this. (We definitely will talk about that much later within our series. )
Let us return to content to get a moment. Here we are referring to something that all of the writers know about and are familiar with. Text, phrases, phrases. Initial, unique text message.
So in order to continue on our very own fairly reasonable path, we will now pay attention to the „text“ and what has to be in it. Which usually brings us to the subject of „keywords“. Just before explaining what exactly these are and either the importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) allow us to define keywords more properly.
If you have a website selling scalp beauty products, you will want to sell your material writing content around the things you are selling. Clearly if you compose something about the between different models of dish washers, this is not gonna relate to the „subject matter“ and content of your web page. So you definitely will write articles around flowing hair supplies. You can write articles or blog posts on good hair care, for you to dye nice hair, how to get rid of split-ends, how often to hair shampoo etc . and so forth
Our magic hair internet site is called „Hair Is Not really Forever“. Although this is our site at the moment and we will keeping it as we go along. hairisnotforever also offers a weblog. This blog all of us will call „SilkyFairHair“ and we’ll put it, for the sake of our model in under the proprietor who will be aptly named Mr. Neither Hair. Right now we have the following:
1 . Site – Scalp Forever @ 2 . Weblog – SilkyFairHair @ (this URL is usually fictional)
These kinds of names Are crucial and so are the URL’s. (URL stands for Widespread Resource Locater). So keep them in mind even as we go along through these articles in particular when I get to the article around the importance of discovering the right name.
Hence Mr. Nor Hair fantastic wife, Mrs. Purple Frizzy hair work together. They create the site, get every one of the necessary stuff to sell anything on it, set a couple of content about mane and settle-back and wait for the people to arrive beating their particular „virtual“ door down. Very well as we declare in Hebrew, „Boker Tov“ (which literally means „Good Morning“), or perhaps as you say in British, „Knock. Topple. Good Morning! Anyone Home? “
Okay the head of hair couple know about keywords. Thus they create articles in which EVERY sentence in your essay has the expression hair in it (or balding). Yet hair may be the title of the game. They make sure their content is first, and once they have written two HTML webpages of hair articles, intentionally placed by way of a cousin the graphic musician and performer (who is definitely bald) about the advertisements with respect to hair companies now they think they are carried out!
Woah! Certainly not by a LENGTHY SHOT! Here is exactly where it gets depressing for the purpose of the uninitiated and non-dedicated people.
Let us deal with the „keyword“ issue. Keywords are just like indices or perhaps if you wish, groups. A keyword is a thing that the search engine looks for and validate (in our day), to use as one of many parameters on how to list your site.
The keywords we all refer to are in two distinct and totally different locations. The primary in the webpage header of this site. in what is known as the section for „meta“ tags. We should deal with meta tags in a varied article, nevertheless let us just say these are the keywords most search engine look for (with their „bots“) when visiting your webblog. An example coto tag just for keywords about our web page may seem like this:
Again within our article(s) in meta tags we all will go over these keywords, and the meta tag, but for nowadays take that as a provided these are a number of the keywords which will be in the meta tag.
If the Search Engine technology first shot to popularity and meta tags were integrated, the keywords tag was critical. Search Engines looked at the keywords in the meta label and thought that was what the internet site was about and listed this website under the ones keywords. It was caught onto immediately, and humans staying the handy devils they can be, began listing keywords that had nothing to do with their sites to be able to drive visitors the site. (Remember – the result is the oh-so-important one: Strikes & Eyeballs)
So adult sites especially, adopting this kind of as yet some other „fool the engine“ strategy, would put keywords just like „hair“, „technology“ etc . into their meta tags, and offer the site an innocuous name and bam !, more traffic.
Thus in the limitless battle Search engines like yahoo caught in, and did a few factors. They deprecated the importance within the keywords inside the meta tags according to their methods, UNLESS this great article on the site essentially did meet the keywords. Of course , this was not enough for the reason that porn sites will put „real“ content material around their very own stuff. I will give you a REALISTIC example that i find funny, but it is very serious.
In one of my own posts on my blog, you can observe my bio which is noticed by search engines. The other day I received an email from a flame of mine stating „I freaked out. I actually googled you, under Ted Gross Copy writer, and you are connected with a site regarding tushy’s! inch So I head out and Google it, and sure enough in like the fifthly position is: „Ted Gross’s Unofficial Bio – The true Version simply by Tushy“ of course I simply click and get led to another site (no url below as I will not want to publicize that site intended for obvious reasons) and I come to a adult site which usually ripped off, of all the content relating to the internet, MY profile to position around their porn advertising campaigns. UGH! But you see that is how handy people are!
(Here we are never going to talk about „splogs“ – which means „spam blogs“ yet. Although keep it in mind. )
Okay so what now happens – not theoretically but in practice.
Two scenarios: 1 . You may have keywords within your meta label (and you need to have them! ) The little Search Engine „bot“ (that is a computer program whose work it is to travel around around the Internet, never naps and never eats and gets to all those adult porn sites too!, and picks up information on EACH AND EVERY ONE sites and so the information can be categorized), concerns our internet site of hairisnotforever and flows the keywords on the web page. Then this little android makes a overview of the website page. Then the methods take over and match the keywords in the meta tags to the text and stuff in your site. (Remember Search Engines can not „see“, they are simply NOT video or graphic (males will be visually oriented not Search Engines! ) hence graphics are certainly not taken into account if you use the oll (derb) tag. ) The methods get more and more sophisticated as time goes on and they try to find content, keywords, phrases and so forth (Remember classic content! )
2 . You have no keywords in your meta tag hence the engine merely looks at your articles.
So our happy few figures alright lets put the word wild hair say, in each and every sentence by least three times. NO! Tend do that. Excessive use of a key word is a red-flag to a Search results and you will be penalized for it! It must be used and used often, but NOT over-used.
Now when you Google for hair goods using the phrase „balding“, the Search Engine has the key word, and based upon a million variables decides what position to that specific keyword, hairisnotforever will have, and passes it out.
Hence our couple figures deccanlogisticsindia.com what the hell. We will also promote mascara, they usually put in a photo advert as well as the word wimpernfärbung in their keywords, without having virtually any content for doing it. Well then will likely be listed because the last within the last for the last for anybody looking for „mascara“. So in this lesson the formula is usually:
„Content+Keywords inside the content+Keywords in Meta marking. “