Okay so now we know content is king. And naturally since our company is creating our very own blogs, (remember blogs is short slang for Weblogs – which is what their „formal and official“ identity is), most of our information is going to be „unique“ and „Original“. Yet every now and then, since we have only individuals, and since we all simply cannot „create“ more and more information, we will certainly copy information from other web sites. That is interesting. There is no problem with that, UNTIL, you decide that „copying“ and/or „linking“ is simply better and forego writing nearly anything.
Now i want to make this clear. If you are providing a service to the people, where your primary business is always to offer away links to other places exactly where people could possibly get information, therefore are a database where persons come to get links, because you already would all the analysis – that is fine. Because what you will loose in articles, you will make-up in „eyeballs“ and „hits“. Remember the outcome of good search engine listings is just that. MORE BITES – EVEN MORE EYEBALLS — MORE PEOPLE VISITING. And content can be not the sole parameter an Search Engine examines. Not with a long taken.
That is a critical point to keep in mind. Anything we definitely will talk about, just about every method, via content to email to prospect lists to anything, has although one goal in mind. To consistently and constantly boost and build your web site „hits“. To make sure you have a great ever-growing „fan“ club „motivated“ because of the product you are offering, to come back. Therefore please differentiate amongst the end goal as well as the methods. Content (discussed inside our first article) is a technique towards the target of getting listed in a good situation on a google search, and the objective is to own people work with and come to your site or blog, and generate a „buzz“ about it. (We definitely will talk about that much later in our series. )
Let us get back to content to get a moment. Here we are discussing something that almost all writers learn about and are acquainted with. Text, terms, phrases. First, unique textual content.
So to be able to continue on our very own fairly logical path, we all will now concentrate on the „text“ and what has to be in it. Which usually brings us for the subject of „keywords“. Just before explaining just the thing these are and either their particular importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) we will define keywords more carefully.
If you have a site selling scalp beauty assists, you will want to sell off your material writing content around everything you are selling. Clearly if you write something about the between the latest models of of dish washers, this is not going to relate to the „subject matter“ and content material of your web page. So you can write articles or blog posts around your hair supplies. You are likely to write content on great hair care, approach dye nice hair, how to get eliminate split-ends, how often to shampoo etc . and so forth
Our magic hair website is called „Hair Is Not really Forever“. Nevertheless this is the site for the time being and we will retain it as we complement. hairisnotforever has a blog. This edelweiss.gmbh blog all of us will phone „SilkyFairHair“ and we’ll put it, in the interest of our case in point in under the name of the proprietor who may be aptly known as Mr. Neither Hair. Right now we have the following:
1 . Site – Head of hair Forever @ 2 . Weblog – SilkyFairHair @ (this URL is certainly fictional)
These kinds of names ARE important and so are the URL’s. (URL stands for General Resource Locater). So wear them mind as we go along through these articles particularly when I be able to the article at the importance of finding the right name.
So Mr. Nor Hair wonderful wife, Mrs. Purple Wild hair work together. They will create the internet site, get every one of the necessary stuff to sell a thing on it, create a couple of articles about scalp and settle-back and wait for a people to come beating the „virtual“ door down. Very well as we say in Hebrew, „Boker Tov“ (which actually means „Good Morning“), or perhaps as you say in English, „Knock. Knock. Good Morning! Anyone Home? inch
Okay the Hair couple know about keywords. And so they develop articles through which EVERY sentence has the term hair in it (or balding). Although hair may be the title of the video game. They make sure their content is basic, and once they have written two HTML pages of mane articles, smartly placed by way of a cousin the graphic musician and performer (who is certainly bald) surrounding the advertisements just for hair products and now they think they are done!
Woah! Not really by a LONG SHOT! And here is where it gets depressing just for the uninitiated and non-dedicated people.
I want to deal with the „keyword“ concern. Keywords are just like indices or perhaps if you wish, classes. A key phrase is something which the search engine will look for and validate (in our day), to use as one of the parameters as to how to list your site.
The keywords we refer to are in two distinct and totally different locations. The primary in the site header on the site. in what is known as the section to get „meta“ tags. We definitely will deal with meta tags in a distinct article, on the other hand let us just simply say these are generally the keywords most internet search engine look for (with their „bots“) when visiting your websites. An example destinazione tag for keywords about our site may appear like this:
Again inside our article(s) in meta tags we all will go over these keywords, and the meta tag, but for at this point take this as a presented these are some of the keywords which is to be in the traguardo tag.
When the Search Engine technology first became popular and meta tags were applied, the keywords tag was critical. Search Engines looked at the keywords in the meta marking and supposed that was what the web page was about and listed the web page under these keywords. It was caught up on immediately, and humans being the handy devils they are simply, began report keywords that had not do using their sites in order to drive visitors the site. (Remember – the result is the oh-so-important one: Sinks into & Eyeballs)
So adult sites specifically, adopting this kind of as yet one other „fool the engine“ strategy, would place keywords like „hair“, „technology“ etc . into their meta tags, and present the site an innocuous identity and bam !, more traffic.
So in the never ending battle Search engines like google caught about, and do a few issues. They deprecated the importance of the keywords in the meta tags according to their algorithms, UNLESS this on the site basically did meet the keywords. Of course , this was not enough when porn sites will set „real“ content material around the stuff. I will give you a SERIOUS example that i find funny, but it is very serious.
In a single of my posts in the blog, you’ll my bio which is got by search engines. The other day We received a message from a flame of mine declaring „I freaked out. My spouse and i googled you, under Wyatt Gross Copy writer, and you are linked with a site regarding tushy’s! inch So I choose and Google it, and sure enough in like the sixth position are these claims: „Ted Gross’s Unofficial Biography – The Real Version by simply Tushy“ not to mention I simply click and obtain led to an additional site (no url right here as I do not want to publicize that site for the purpose of obvious reasons) and I arrive to a porn site which in turn ripped off, of all the content in the internet, MY profile to place around the porn advertising campaigns. UGH! However, you see that is certainly how crafty people are!
(Here we are not going to talk about „splogs“ – that means „spam blogs“ yet. Nonetheless keep it in mind. )
Okay ok now what happens – not in theory but in practice.
Two situations: 1 . You could have keywords in the meta draw (and you need to have them! ) The little Google search „bot“ (that is a program whose job it is to travel and leisure around the Net, never sleeps and never consumes and gets into all those porno sites as well!, and covers information on EACH AND EVERY ONE sites so the information may be categorized), comes to our site of hairisnotforever and scans the keywords on the webpage. Then this kind of little bot makes a snapshot of the website page. Then the algorithms take over and match the keywords in the meta tags to the text and stuff on your own site. (Remember Search Engines avoid „see“, they can be NOT visual (males are visually focused not Search Engines! ) therefore graphics usually are not taken into account if you use the alt sammen tag. ) The methods get more and more sophisticated as time goes on and they try to find content, keywords, phrases etc . (Remember initial content! )
2 . You may have no keywords in your destinazione tag and so the engine just looks at your articles.
So each of our happy few figures okay lets position the word wild hair say, in every sentence in least three times. NO! Have a tendency do that. Excessive use of a key word is a red-flag to a Internet search engine and you will be penalized for it! It ought to be used and used usually, but NOT overused.
Now at the time you Google for hair products using the phrase „balding“, the major search engines has the key phrase, and relying on a million variables decides what position for your specific key phrase, hairisnotforever may have, and rss feeds it out.
Therefore our few figures the actual hell. All of us will also sell off mascara, and in addition they put in a photo advert as well as the word wimpernbetonung in their keywords, without having virtually any content for doing it. Well then will likely to be listed as the last belonging to the last on the last for everyone looking for „mascara“. So with this lesson the formula is:
„Content+Keywords inside the content+Keywords in Meta point. “