Okay right now we know content material is king. As well as since we have creating our personal blogs, (remember blogs is certainly short slang for Websites – which is what their particular „formal and official“ brand is), almost all of our information is going to be „unique“ and „Original“. Yet once in a while, since you’re only human, and since we all simply cannot „create“ more and more data, we might copy info from other internet sites. That is fascinating. There is no problem with that, UNLESS, you decide that „copying“ and/or „linking“ is simply better and forego writing anything at all.
Now let me make this obvious. If you are supplying a service in people, where your main business is always to offer away links to other places just where people could possibly get information, in other words you are a repository where persons come to get backlinks, because you already did all the groundwork – that may be fine. Because what you will loose in articles, you will make-up in „eyeballs“ and „hits“. Remember the end result of good search engine listings is just that. MORE HITS – MORE EYEBALLS — MORE PEOPLE VISITING. And content is not the only parameter an Search Engine discusses. Not with a long shot.
This really is a critical point out keep in mind. Every thing we should talk about, every method, by content to email to email lists to whatsoever, has but one goal in mind. To consistently and constantly increase and build your website „hits“. To make certain you have a great ever-growing „fan“ club „motivated“ because of the provider you are providing, to come back. So please differentiate between the end goal and the methods. Content material (discussed in our first article) is a method towards the target of getting listed in a good standing on a search results, and the aim is to experience people employ and come to your internet site or blog, and build a „buzz“ regarding it. (We definitely will talk about that much later inside our series. )
Let us return to content for the moment. In this article we are talking about something that most writers learn about and are knowledgeable about. Text, thoughts, phrases. Primary, unique text message.
So in order to continue on our personal fairly logical path, all of us will now give full attention to the „text“ and what has to be in it. Which will brings us for the subject of „keywords“. Ahead of explaining just what these are and either their particular importance or total invalidity and worthlessness these days, (and this is up for debate) let us define keywords more thoroughly.
If you have a site selling wild hair beauty assists, you will want to promote your material writing content around what you are selling. Obviously if you write something about the difference between different types of dishwashers, this is not likely to relate to the „subject matter“ and content of your site. So you is going to write articles or blog posts around hair supplies. You will write articles or blog posts on great hair care, to be able to dye your hair, how to get gone split-ends, when to shampoo or conditioner etc . and so forth
Our magic hair web-site is called „Hair Is Not Forever“. Yet this is the site for now and we will maintain it as we complement. hairisnotforever also has a weblog. This blog we all will call up „SilkyFairHair“ and we’ll put it, with regard to our example in under the name of the proprietor who might be aptly known as Mr. Nor Hair. So now we have as follows:
1 . Website – Mane Forever @ 2 . Weblog – SilkyFairHair @ (this URL is usually fictional)
These names Are very important and so are the URL’s. (URL stands for General Resource Locater). So keep them in mind even as go along through these articles especially when I be able to the article around the importance of discovering the right name.
Consequently Mr. Nor Hair and his wife, Mrs. Purple Your hair work together. That they create the site, get all the necessary products to sell anything on it, write a couple of content articles about curly hair and sit back and wait for an people to come beating their particular „virtual“ door down. Very well as we state in Hebrew, „Boker Tov“ (which actually means „Good Morning“), or as you claim in English, „Knock. Topple. Good Morning! Any individual Home? “
Okay the Hair couple find out about keywords. Hence they produce articles by which EVERY word has the term hair in it (or balding). Although hair may be the title of the video game. They make sure their articles is basic, and once they may have written two HTML pages of locks articles, strategically placed by their cousin the graphic specialist (who is bald) about the advertisements for hair products and now they think they are completed!
Woah! Not really by a LONGER SHOT! Here is where it gets depressing designed for the uninformed and non-dedicated people.
We will deal with the „keyword“ issue. Keywords are just like indices or if you wish, types. A keyword is a thing that the search engine looks for and validate (in our day), to use as one of the parameters regarding how to list your site.
The keywords all of us refer to are in two distinct and totally different spots. The first of all in the page header belonging to the site. about what is known as the section pertaining to „meta“ tags. We might deal with meta tags in a diverse article, however let us simply say these are the keywords most search engine look for (with their „bots“) when visiting your site. An example meta tag pertaining to keywords in our site may appear like this:
Again in our article(s) in meta tags all of us will go over these keywords, and the meta tag, but for at this moment take this as a given these are a few of the keywords that is to be in the meta tag.
When the Search Engine technology first shot to popularity and the meta tag were put in place, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta draw and suspected that was what the internet site was about and listed the internet site under the keywords. This was caught onto immediately, and humans being the handy devils they are simply, began itemizing keywords that had not do with the sites in order to drive traffic to the site. (Remember – the outcome is the oh-so-important one: Bites & Eyeballs)
So adult sites especially, adopting this as yet an additional „fool the engine“ technique, would put keywords like „hair“, „technology“ etc . to their meta tags, and present the site an innocuous name and voila, more traffic.
Therefore in the never-ending battle Search engines like yahoo caught in, and did a few things. They deprecated the importance within the keywords inside the meta tags corresponding to their methods, UNLESS this great article on the site actually did meet the keywords. Of course , this did not include enough seeing that porn sites will put „real“ content material around the stuff. Let me give you a SERIOUS example which I find funny, but it is extremely serious.
In a single of my personal posts on my blog, lit . my bio which is listed by search engines like yahoo. The other day I actually received a message from a well used flame of mine saying „I freaked out. My spouse and i googled you, under Ted Gross Copy writer, and you are linked with a site about tushy’s! “ So I head out and Yahoo it, and sure enough in like the fifth position is this: „Ted Gross’s Unofficial Biography – The true Version by Tushy“ and lastly I simply click and receive led to an additional site (no url right here as I tend not to want to publicize that site designed for obvious reasons) and I arrive to a porno site which usually ripped off, of all the content to the internet, MY profile helping put around their particular porn campaigns. UGH! Nevertheless, you see that is certainly how handy people are!
(Here we are not going to talk about „splogs“ – that means „spam blogs“ yet. Yet keep it in mind. )
Okay ok now what happens — not in theory but in practice.
Two cases: 1 . You have keywords inside your meta tag (and you ought to have them! ) The little Google search „bot“ (that is a software program whose task it is to travel and leisure around the Internet, never naps and never eats and gets to all those adult sites too!, and covers information on ALMOST ALL sites and so the information could be categorized), goes to our web page of hairisnotforever and scans the keywords on the page. Then this little android makes a snapshot of the website. Then the methods take over and match the keywords inside the meta tags towards the text and stuff in your site. (Remember Search Engines is not going to „see“, they are NOT visible (males happen to be visually focused not Search engines like google! ) so graphics are certainly not taken into account if you use the oll (derb) tag. ) The algorithms get more and more sophisticated in the future and they seek out content, keywords, phrases and so forth (Remember first content! )
2 . You have no keywords in your traguardo tag and so the engine simply looks at your content.
So each of our happy few figures ok lets put the word scalp say, atlanta divorce attorneys sentence by least 3 x. NO! Is not going to do that. Overuse of a key word is a red-flag to a Google search and you will be punished for it! It ought to be used and used usually, but NOT overused.
Now at the time you Google just for hair goods using the word „balding“, the Search Engine has the key phrase, and based upon a million variables decides what position while using specific keyword, hairisnotforever could have, and passes it out.
Hence our couple figures mome.mo the particular hell. We all will also promote mascara, plus they put in an image advert plus the word wimperntusche in their keywords, without having any kind of content because of it. Well then is going to be listed while the last of the last of your last for any individual looking for „mascara“. So because of this lesson the formula is usually:
„Content+Keywords in the content+Keywords in Meta point. “