Okay right now we know techatheneum.com content is king. Last but not least since we have creating our very own blogs, (remember blogs is short slang for Blogs – which can be what their „formal and official“ term is), the majority of our data is going to be „unique“ and „Original“. Yet from time to time, since were only human, and since we simply cannot „create“ more and more information, we can copy data from other websites. That is fascinating. There is no issue with that, UNTIL, you decide that „copying“ and/or „linking“ is simply better and do away with writing anything.
Now i want to make this very clear. If you are supplying a service in people, where your primary business should be to offer out links to other places just where people are able to get information, in other words you are a repository where people come to get backlinks, because you already do all the exploration – that is fine. Since what you will loose in content, you will make up in „eyeballs“ and „hits“. Remember the result of good search engine listings is just that. MORE GETS – MORE EYEBALLS – MORE PEOPLE VISITING. And content can be not the only parameter an Search Engine examines. Not by a long shot.
This can be a critical indicate keep in mind. Anything we will certainly talk about, every method, coming from content to email to lists to no matter what, has but one aim in mind. To consistently and constantly increase and build your web site „hits“. To ensure you have a great ever-growing „fan“ club „motivated“ because of the company you are selling, to come back. Therefore please differentiate regarding the end goal as well as the methods. Content material (discussed within our first article) is a method towards the target of getting listed in a good position on a search engine, and the target is to include people employ and come to your site or blog, and build a „buzz“ regarding it. (We is going to talk about this much later inside our series. )
Let us get back on content for the moment. Here we are referring to something that each and every one writers learn about and are familiar with. Text, thoughts, phrases. Original, unique textual content.
So to be able to continue on our personal fairly rational path, we will now give full attention to the „text“ and what has to be in it. Which in turn brings us to the subject of „keywords“. Ahead of explaining exactly what these are and either their particular importance or total invalidity and worthlessness these days, (and this is on with debate) i want to define keywords more thoroughly.
If you have a site selling your hair beauty helps, you will want to promote your materials writing articles around everything you are selling. Naturally if you write something about the between the latest models of of dishwashers, this is not likely to relate to the „subject matter“ and articles of your internet site. So you will certainly write articles around your hair supplies. You are going to write content on very good hair care, method dye hair, how to get eliminate split-ends, how often to shampoo etc . and so forth
Our magic hair internet site is called „Hair Is Not really Forever“. Nonetheless this is the site for the moment and we will maintain it as we complement. hairisnotforever also offers a blog page. This blog all of us will call „SilkyFairHair“ and we will put it, for the sake of our model in under the proprietor who is aptly called Mr. Nor Hair. Right now we have as follows:
1 . Site – Head of hair Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is definitely fictional)
These names Are essential and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind even as we go along through these articles particularly if I go to the article for the importance of discovering the right name.
Consequently Mr. Nor Hair wonderful wife, Mrs. Purple Scalp work together. That they create the internet site, get every one of the necessary products to sell something on it, write a couple of content articles about locks and relax and wait for an people to arrive beating their particular „virtual“ door down. Well as we claim in Hebrew, „Boker Tov“ (which practically means „Good Morning“), or perhaps as you claim in Uk, „Knock. Hit. Good Morning! Any individual Home? inch
Okay the Hair couple find out about keywords. And so they make articles in which EVERY term has the expression hair in it (or balding). Yet hair may be the title of the game. They make sure their articles is classic, and once they have written two HTML internet pages of scalp articles, strategically placed by way of a cousin the graphic musician and performer (who is normally bald) around the advertisements intended for hair products and now they presume they are carried out!
Woah! Certainly not by a LONG SHOT! Here is in which it gets depressing for the uninformed and non-dedicated people.
Let us deal with the „keyword“ issue. Keywords are just like indices or if you wish, classes. A key phrase is something which the search engine can look for and validate (in our day), to use as one of many parameters regarding how to list your site.
The keywords we all refer to happen to be in two distinct and totally different areas. The earliest in the webpage header in the site. in what is known as the section intended for „meta“ tags. We will deal with the meta tag in a unique article, on the other hand let us only say they are the keywords most google search look for (with their „bots“) when visiting your webblog. An example meta tag meant for keywords on our site may resemble this:
Again within our article(s) about meta tags all of us will discuss these keywords, and the meta tag, but for at this time take that as a granted these are a number of the keywords which is to be in the meta tag.
If the Search Engine technology first became popular and meta tags were applied, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta tag and answered that was what the site was about and listed the internet site under those keywords. This is caught up on immediately, and humans getting the crafty devils they are, began record keywords that had not do with the sites in order to drive visitors the site. (Remember – the result is the oh-so-important one: Sinks into & Eyeballs)
So porno sites specifically, adopting this as yet a second „fool the engine“ strategy, would place keywords just like „hair“, „technology“ etc . into their meta tags, and present the site a great innocuous brand and bam !, more traffic.
And so in the limitless battle Search Engines caught on, and do a few elements. They deprecated the importance from the keywords inside the meta tags as per to their methods, UNLESS this great article on the site truly did meet the keywords. Of course , this was not enough while porn sites will set „real“ articles around the stuff. Let me give you a SERIOUS example that i find funny, but it is incredibly serious.
In a single of my own posts in the blog, you can observe my biography which is taken care of by search engines. The other day I received a message from an oldtime flame of mine saying „I freaked out. We googled you, under Ted Gross Writer, and you are associated with a site regarding tushy’s! “ So I go and Google it, and sure enough in like the fifth position is this: „Ted Gross’s Unofficial Bio – The Real Version by Tushy“ and definitely I simply click and receive led to an additional site (no url below as I usually do not want to publicize that site for the purpose of obvious reasons) and I come to a porno site which in turn ripped off, of all the content for the internet, MY PERSONAL profile to put around their particular porn ads. UGH! But you see that is certainly how crafty people are!
(Here we are not going to talk about „splogs“ – meaning „spam blogs“ yet. Nonetheless keep it in mind. )
Okay so what now happens – not theoretically but in practice.
Two cases: 1 . You could have keywords within your meta tag (and you ought to have them! ) The little Internet search engine „bot“ (that is a software package whose job it is to travelling around the Internet, never rests and never eats and climbs into all those adult porn sites as well!, and picks up information on MOST sites hence the information may be categorized), pertains to our web page of hairisnotforever and reads the keywords on the site. Then this little android makes a snapshot of the site. Then the methods take over and match the keywords in the meta tags for the text and stuff on your own site. (Remember Search Engines no longer „see“, they are simply NOT visible (males happen to be visually focused not Search engines like google! ) hence graphics usually are not taken into account until you use the alt sammen tag. ) The methods get more and even more sophisticated as time goes on and they look for content, keywords, phrases and so forth (Remember main content! )
2 . You may have no keywords in your meta tag hence the engine just simply looks at your content.
So each of our happy couple figures fine lets put the word wild hair say, atlanta divorce attorneys sentence in least 3 x. NO! Avoid do that. Excessive use of a key phrase is a red-flag to a Search results and you will be penalized for it! It ought to be used and used frequently, but NOT overused.
Now as you Google for hair goods using the expression „balding“, the Search Engine has the keyword, and based on a million variables decides what position for that specific key phrase, hairisnotforever could have, and rss feeds it out.
And so our couple figures the particular hell. All of us will also promote mascara, and put in a picture advert as well as the word wimperntusche in their keywords, without having virtually any content for doing it. Well then will most likely be listed as the last with the last of your last for anyone looking for „mascara“. So for this lesson the formula is normally:
„Content+Keywords inside the content+Keywords in Meta indicate. “