Okay so now we know mobiglitz.com content is king. And lastly since we are creating our personal blogs, (remember blogs can be short slang for Websites – which is what their particular „formal and official“ brand is), almost all of our info is going to be „unique“ and „Original“. Yet every now and then, since we are only individuals, and since we simply cannot „create“ more and more information, we will certainly copy info from other sites. That is interesting. There is no issue with that, UNTIL, you decide that „copying“ and/or „linking“ is simply better and forego writing anything.
Now i want to make this clear. If you are providing a service to the people, where most of your business is always to offer away links to other places exactly where people might get information, therefore are a repository where persons come to get backlinks, because you already does all the exploration – that may be fine. Since what you will loose in articles, you will compose in „eyeballs“ and „hits“. Remember the end result of good search engine rankings is just that. MORE SINKS INTO – MORE EYEBALLS – MORE PERSONS VISITING. And content is certainly not the only parameter an Search Engine examines. Not by a long taken.
This can be a critical point out keep in mind. Every thing we should talk about, just about every method, right from content to email to prospect lists to what ever, has nevertheless one aim in mind. To consistently and constantly boost and build your website „hits“. To be sure you have a great ever-growing „fan“ club „motivated“ because of the company you are offering, to come back. Therefore please differentiate involving the end goal and the methods. Articles (discussed inside our first article) is a technique towards the goal of getting listed in a good job on a google search, and the aim is to include people make use of and arrive to your internet site or blog page, and make a „buzz“ about it. (We might talk about that much later within our series. )
Let us resume content for that moment. Right here we are speaking about something that all writers learn about and are acquainted with. Text, terms, phrases. Unique, unique text message.
So to be able to continue on our personal fairly logical path, we all will now focus on the „text“ and what has to be in it. Which brings us for the subject of „keywords“. Before explaining precisely what these are and either their very own importance or total invalidity and worthlessness these days, (and this is on with debate) let’s define keywords more cautiously.
If you have an online site selling scalp beauty supports, you will want to promote your material writing articles around what you are selling. Obviously if you produce something about the difference between different models of dishwashers, this is not likely to relate to the „subject matter“ and content of your web page. So you will write content around flowing hair supplies. You can expect to write article content on good hair care, in order to dye your mane, how to get gone split-ends, how often to shampoo etc . etc .
Our magic hair internet site is called „Hair Is Not Forever“. But this is each of our site at the moment and we will keeping it as we complement. hairisnotforever also offers a weblog. This blog we all will phone „SilkyFairHair“ and we’ll put it, in the interest of our case in under the proprietor who may be aptly called Mr. Neither Hair. So now we have the following:
1 . Site – Head of hair Forever @ 2 . Blog – SilkyFairHair @ (this URL can be fictional)
These kinds of names Are very important and so are the URL’s. (URL stands for Universal Resource Locater). So keep them in mind even as we go along through these articles in particular when I go to the article over the importance of choosing the best name.
Thus Mr. Nor Hair and his wife, Mrs. Purple Mane work together. They will create this website, get every one of the necessary products to sell anything on it, set a couple of articles about curly hair and sit back and wait for the people to come beating their very own „virtual“ door down. Very well as we say in Hebrew, „Boker Tov“ (which actually means „Good Morning“), or perhaps as you declare in English, „Knock. Knock. Good Morning! Any person Home? “
Okay the head of hair couple learn about keywords. And so they produce articles by which EVERY sentence in your essay has the expression hair in it (or balding). Nonetheless hair may be the title of the video game. They make sure their content is main, and once they may have written two HTML internet pages of head of hair articles, strategically placed by way of a cousin the graphic musician (who is definitely bald) throughout the advertisements designed for hair companies now they think they are carried out!
Woah! Not by a LONG SHOT! And here is where it gets depressing for the purpose of the uninitiated and non-dedicated people.
Let us deal with the „keyword“ issue. Keywords are like indices or perhaps if you wish, types. A key word is a thing that the search engine will be for and validate (in our day), to use as one of many parameters regarding how to list your site.
The keywords all of us refer to are in two distinct and totally different places. The initially in the page header in the site. about what is known as the section intended for „meta“ tags. We can deal with the meta tag in a varied article, however let us just say they are the keywords most search engine look for (with their „bots“) when visiting your web blog. An example meta tag meant for keywords about our site may resemble this:
Again in our article(s) in meta tags all of us will talk about these keywords, and meta tags, but for today take that as a given these are a few of the keywords that will be in the meta tag.
If the Search Engine technology first shot to popularity and meta tags were implemented, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta point and assumed that was what the site was about and listed the web page under some of those keywords. This was caught onto immediately, and humans being the handy devils they are simply, began real estate keywords that had nothing to do with their sites to be able to drive traffic to the site. (Remember – the outcome is the oh-so-important one: Traffic & Eyeballs)
So porn sites especially, adopting this as yet one more „fool the engine“ technique, would put keywords just like „hair“, „technology“ etc . into their meta tags, and offer the site a great innocuous brand and voila, more traffic.
And so in the never-ending battle Search engines like yahoo caught in, and did a few points. They deprecated the importance belonging to the keywords inside the meta tags matching to their algorithms, UNLESS the content on the site truly did meet the keywords. Of course , this did not include enough for the reason that porn sites will set „real“ content material around their stuff. I will give you a PROPER example which I find funny, but it is extremely serious.
In one of my personal posts on my blog, you can see my bio which is listed by search engines. The other day We received an email from an oldtime flame of mine expressing „I freaked out. I just googled you, under Allen Gross Article writer, and you are linked with a site regarding tushy’s! inch So I go and Yahoo it, and sure enough in like the fifthly position are these claims: „Ted Gross’s Unofficial Biography – The actual Version by Tushy“ and definitely I simply click and acquire led to one other site (no url right here as I tend not to want to publicize that site with respect to obvious reasons) and I come to a porn site which ripped off, out of all the content around the internet, MY profile place around their very own porn adverts. UGH! Nevertheless, you see that is usually how crafting people are!
(Here we are not going to talk about „splogs“ – that means „spam blogs“ yet. Yet keep it in mind. )
Okay so what now happens – not in theory but in practice.
Two cases: 1 . You have keywords in your meta point (and you ought to have them! ) The little Search results „bot“ (that is a computer program whose job it is to travel around the Net, never rests and never consumes and enters all those adult sites too!, and accumulates information on EACH AND EVERY ONE sites hence the information can be categorized), relates to our internet site of hairisnotforever and reads the keywords on the page. Then this kind of little bot makes a snapshot of the website page. Then the algorithms take over and match the keywords inside the meta tags for the text and stuff in your site. (Remember Search Engines can not „see“, they are really NOT aesthetic (males are visually focused not Search Engines! ) consequently graphics are not taken into account until you use the alt tag. ) The algorithms get more and even more sophisticated in the future and they look for content, keywords, phrases etc . (Remember original content! )
2 . You have no keywords in your meta tag therefore the engine only looks at your articles.
So the happy couple figures alright lets position the word curly hair say, atlanta divorce attorneys sentence by least 3 times. NO! Can not do that. Overuse of a key phrase is a red-flag to a Google search and you will be punished for it! It ought to be used and used regularly, but NOT overused.
Now at the time you Google just for hair items using the term „balding“, the Search Engine has the key word, and based upon a million parameters decides what position to that specific key word, hairisnotforever may have, and feeds it out.
Therefore our few figures the actual hell. All of us will also sell mascara, plus they put in a photo advert as well as the word wimpernfärbung in their keywords, without having virtually any content for doing this. Well then is going to become listed as the last within the last of this last for everyone looking for „mascara“. So because of this lesson the formula can be:
„Content+Keywords in the content+Keywords in Meta indicate. “