Okay so now we know articles is king. Last but not least since were creating our own blogs, (remember blogs is definitely short slang for Blogs – which is what the „formal and official“ identity is), most of our facts is going to be „unique“ and „Original“. Yet occasionally, since we have only man, and since all of us simply cannot „create“ more and more info, we can copy info from other websites. That is great. There is no problem with that, UNTIL, you decide that „copying“ and/or „linking“ is simply better and do away with writing nearly anything.
Now i want to make this apparent. If you are supplying a service to the people, where your main business is usually to offer away links to other places in which people may get information, in other words you are a database where persons come to get backlinks, because you already did all the explore – that is certainly fine. Mainly because what you will loose in content material, you will constitution in „eyeballs“ and „hits“. Remember the result of good search engine listings is just that. MORE TRAFFIC – MORE EYEBALLS — MORE PEOPLE VISITING. And content is normally not the only parameter an Search Engine examines. Not by a long taken.
This is certainly a critical indicate keep in mind. All kinds of things we is going to talk about, every method, via content to email to email lists to what ever, has yet one goal in mind. To consistently and constantly enhance and build your web site „hits“. To be sure you have a great ever-growing „fan“ club „motivated“ because of the support you are offering, to come back. So please differentiate regarding the end goal and the methods. Content (discussed in our first article) is a method towards the aim of getting listed in a good standing on a google search, and the aim is to experience people work with and come to your website or blog, and build a „buzz“ regarding it. (We will talk about that much later inside our series. )
Let us get back on content for any moment. Below we are referring to something that pretty much all writers know about and are acquainted with. Text, key phrases, phrases. Original, unique text message.
So to be able to continue on our personal fairly logical path, we will now concentrate on the „text“ and what has to be in it. Which will brings us to the subject of „keywords“. Just before explaining just what these are and either their importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) we will define keywords more cautiously.
If you have a site selling wild hair beauty aids, you will want to sell your materials writing content around everything you are selling. Clearly if you compose something about the between the latest models of of dishwashers, this is not likely to relate to the „subject matter“ and content of your internet site. So you will certainly write articles around nice hair supplies. You can write articles on good hair care, in order to dye nice hair, how to get rid of split-ends, when to shampoo or conditioner etc . and so forth
Our magic hair site is called „Hair Is Not Forever“. Although this is the site for now and we will maintain it as we go along. hairisnotforever has a blog. This my-pouf.com blog we all will call „SilkyFairHair“ and we will put it, with regard to our case in point in under the proprietor who is aptly called Mr. Neither Hair. Right now we have as follows:
1 . Website – Your hair Forever snabel-a 2 . Blog – SilkyFairHair @ (this URL is usually fictional)
These kinds of names Are necessary and so are the URL’s. (URL stands for Widespread Resource Locater). So wear them mind as we go along through these articles particularly if I be able to the article at the importance of finding the right name.
And so Mr. Nor Hair fantastic wife, Mrs. Purple Frizzy hair work together. They create the internet site, get all the necessary stuff to sell a thing on it, create a couple of content articles about head of hair and sit back and wait for an people to arrive beating all their „virtual“ door down. Well as we state in Hebrew, „Boker Tov“ (which virtually means „Good Morning“), or as you declare in The english language, „Knock. Knock. Good Morning! Any person Home? inches
Okay the Hair couple find out about keywords. And so they generate articles through which EVERY sentence has the expression hair in it (or balding). But hair may be the title of the game. They make sure their content material is original, and once they may have written two HTML webpages of scalp articles, smartly placed by their cousin the graphic designer (who is definitely bald) surrounding the advertisements meant for hair products and now they presume they are done!
Woah! Certainly not by a EXTENDED SHOT! Here is wherever it gets depressing for the uninitiated and non-dedicated people.
Let’s deal with the „keyword“ issue. Keywords are just like indices or if you wish, categories. A keyword is a thing that the search engine looks for and validate (in our day), to use as one of many parameters concerning how to list your site.
The keywords we refer to will be in two distinct and totally different locations. The primary in the page header from the site. about what is known as the section intended for „meta“ tags. We is going to deal with the meta tag in a varied article, on the other hand let us only say these are the keywords most internet search engine look for (with their „bots“) when visiting your web sites. An example meta tag with respect to keywords on our web page may resemble this:
Again within our article(s) in meta tags all of us will talk about these keywords, and meta tags, but for today take it as a given these are some of the keywords that is to be in the destinazione tag.
If the Search Engine technology first shot to popularity and meta tags were executed, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta tag and thought that was what the web page was about and listed the site under individuals keywords. It was caught on immediately, and humans staying the handy devils they are, began real estate keywords that had nothing to do with their sites in order to drive visitors the site. (Remember – the outcome is the oh-so-important one: Bites & Eyeballs)
So porno sites specifically, adopting this as yet some other „fool the engine“ strategy, would put keywords just like „hair“, „technology“ etc . to their meta tags, and provide the site an innocuous name and voila, more traffic.
Therefore in the never-ending battle Search Engines caught on, and did a few things. They deprecated the importance within the keywords in the meta tags matching to their methods, UNLESS this article on the site actually did meet the keywords. Of course , this did not include enough mainly because porn sites will place „real“ articles around their stuff. I will give you a PROPER example that we find funny, but it is incredibly serious.
In one of my own posts on my blog, you can watch my biography which is got by search engines. The other day My spouse and i received an email from an existing flame of mine saying „I freaked out. We googled you, under Wyatt Gross Writer, and you are linked with a site regarding tushy’s! inches So I choose and Google it, and sure enough in like the fifth position are these claims: „Ted Gross’s Unofficial Biography – The Real Version simply by Tushy“ last but not least I just click and acquire led to a second site (no url right here as I will not want to publicize that site with regards to obvious reasons) and I arrive to a porn site which will ripped off, out of all the content on the internet, MY PERSONAL profile to use around their particular porn advertising campaigns. UGH! Nevertheless, you see that is how handy people are!
(Here we are not going to talk about „splogs“ – meaning „spam blogs“ yet. Yet keep it in mind. )
Okay so what now happens — not theoretically but in practice.
Two situations: 1 . You may have keywords inside your meta label (and you ought to have them! ) The little Google search „bot“ (that is a program whose job it is to travelling around the Net, never naps and never eats and gets to all those adult sites as well!, and accumulates information on ALMOST ALL sites so the information may be categorized), involves our site of hairisnotforever and scans the keywords on the site. Then this kind of little bot makes a snapshot of the web page. Then the methods take over and match the keywords in the meta tags to the text and stuff on your site. (Remember Search Engines can not „see“, they are really NOT video or graphic (males will be visually focused not Search Engines! ) and so graphics are not taken into account unless you use the alt sammen tag. ) The methods get more and more sophisticated as time goes on and they try to find content, keywords, phrases etc . (Remember first content! )
2 . You have no keywords in your destinazione tag and so the engine just simply looks at your articles.
So our happy couple figures ok lets place the word scalp say, atlanta divorce attorneys sentence at least three times. NO! Typically do that. Excessive use of a key word is a red-flag to a Search Engine and you will be penalized for it! It must be used and used often, but NOT overused.
Now at the time you Google meant for hair products using the term „balding“, the major search engines has the key phrase, and relying on a million parameters decides what position just for the specific key phrase, hairisnotforever could have, and passes it out.
So our few figures the actual hell. All of us will also sell off mascara, and they put in a picture advert plus the word mascara in their keywords, without having virtually any content for doing it. Well then will likely be listed because the last in the last belonging to the last for any individual looking for „mascara“. So with this lesson the formula is definitely:
„Content+Keywords inside the content+Keywords in Meta marking. “