OK so now we know content is king. And since we could creating our very own blogs, (remember blogs can be short slang for Blogs – which is what their „formal and official“ name is), most of our details is going to be „unique“ and „Original“. Yet from time to time, since we have become only person, and since all of us simply cannot „create“ more and more facts, we definitely will copy info from other internet sites. That is interesting. There is no issue with that, UNLESS OF COURSE, you decide that „copying“ and/or „linking“ is simply better and forego writing nearly anything.
Now allow me to make this apparent. If you are offering a service to the people, where your main business is usually to offer away links to other places wherever people can usually get information, in other words you are a database where people come to get backlinks, because you already does all the homework – that is certainly fine. Since what you will loose in content material, you will compose in „eyeballs“ and „hits“. Remember the outcome of good search engine listings is just that. MORE BITES – MORE EYEBALLS – MORE PEOPLE VISITING. And content is not the sole parameter an Search Engine looks at. Not by a long shot.
This is certainly a critical indicate keep in mind. Every thing we should talk about, every method, coming from content to email to lists to no matter what, has yet one aim in mind. To consistently and constantly boost and build your web site „hits“. To be sure you have a great ever-growing „fan“ club „motivated“ because of the provider you are providing, to come back. Therefore please differentiate regarding the end goal and the methods. Content material (discussed inside our first article) is a approach towards the target of getting classified by a good job on a search results, and the goal is to own people employ and come to your web-site or blog page, and create a „buzz“ regarding it. (We definitely will talk about this much later in our series. )
Let us go back to content for any moment. Here we are talking about something that every writers learn about and are acquainted with. Text, words and phrases, phrases. Initial, unique text message.
So in order to continue on our very own fairly reasonable path, we will now focus on the „text“ and what has to be in it. Which brings us to the subject of „keywords“. Ahead of explaining precisely what these are and either their importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) allow us to define keywords more thoroughly.
If you have a site selling locks beauty assists, you will want to promote your materials writing content around the things you are selling. Naturally if you write something about the difference between different models of dishwashers, this is not gonna relate to the „subject matter“ and content of your web page. So you should write articles or blog posts around your mane supplies. You can write content on very good hair care, on how to dye your mane, how to get gone split-ends, how often to hair shampoo etc . etc .
Our magic hair web page is called „Hair Is Not Forever“. Nonetheless this is our site for the time being and we will retain it as we go along. hairisnotforever also has a weblog. This blog all of us will phone „SilkyFairHair“ and we will put it, with regard to our model in under the name of the proprietor that is aptly called Mr. Nor Hair. So now we have the following:
1 . Web page – Mane Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is definitely fictional)
These types of names Are very important and so are the URL’s. (URL stands for Widespread Resource Locater). So wear them mind even as go along through these articles particularly when I are able to the article in the importance of choosing the best name.
Thus Mr. Neither Hair great wife, Mrs. Purple Mane work together. They create the internet site, get all of the necessary products to sell some thing on it, create a couple of articles about hair and relax and wait for the people to arrive beating their „virtual“ door down. Well as we claim in Hebrew, „Boker Tov“ (which practically means „Good Morning“), or as you say in English, „Knock. Topple. Good Morning! Any individual Home? inch
Okay the Hair couple find out about keywords. So they develop articles in which EVERY phrase has the phrase hair in it (or balding). Although hair is the name of the video game. They make sure their content material is first, and once they have written two HTML webpages of mane articles, smartly placed by their cousin the graphic specialit (who is normally bald) around the advertisements with respect to hair products and now they think they are carried out!
Woah! Not really by a VERY LONG SHOT! Here is where it gets depressing with respect to the uninitiated and non-dedicated people.
We will deal with the „keyword“ issue. Keywords are like indices or perhaps if you wish, classes. A key phrase is something that the search engine will look for and validate (in our day), to use as one of many parameters regarding how to list your site.
The keywords we all refer to are in two distinct and totally different places. The first of all in the webpage header on the site. in what is known as the section for „meta“ tags. We will certainly deal with the meta tag in a unique article, however let us simply just say they are the keywords most internet search engine look for (with their „bots“) when visiting your webblog. An example meta tag for keywords on our internet site may be like this:
Again in our article(s) on meta tags we will discuss these keywords, and the meta tag, but for right now take it as a granted these are a number of the keywords that is to be in the coto tag.
When the Search Engine technology first became popular and the meta tag were integrated, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta tag and suspected that was what the internet site was about and listed the internet site under these keywords. This was caught on to immediately, and humans simply being the handy devils they can be, began position keywords that had nothing to do using their sites in order to drive visitors the site. (Remember – the outcome is the oh-so-important one: Visits & Eyeballs)
So porno sites specifically, adopting this kind of as yet one more „fool the engine“ strategy, would set keywords like „hair“, „technology“ etc . within their meta tags, and provide the site an innocuous term and voila, more traffic.
So in the limitless battle Search engines like google caught about, and have a few points. They deprecated the importance for the keywords inside the meta tags regarding to their methods, UNLESS this on the site essentially did match the keywords. Of course , this did not include enough mainly because porn sites will place „real“ content around all their stuff. Let me give you a REALISTIC example which I find funny, but it is extremely serious.
In one of my posts on my blog, you can see my bio which is picked up by search engines. The other day I actually received a message from an existing flame of mine expressing „I freaked out. We googled you, under Ted Gross Writer, and you are associated with a site about tushy’s! “ So I go and Google it, and sure enough in like the fifthly position is this: „Ted Gross’s Unofficial Biography – The true Version by simply Tushy“ as well as I just click and receive led to one more site (no url below as I usually do not want to publicize that site for obvious reasons) and I come to a porn site which usually ripped off, out of all the content over the internet, MY profile to get around their porn adverts. UGH! However you see that is usually how handy people are!
(Here we are never going to talk about „splogs“ – that means „spam blogs“ yet. Although keep it in mind. )
Okay ok now what happens – not in theory but in practice.
Two cases: 1 . You have keywords in your meta draw (and you ought to have them! ) The little Search Engine „bot“ (that is a software program whose work it is to travelling around the Internet, never rests and never feeds on and gets into all those adult sites as well!, and sees information on ALL sites and so the information could be categorized), comes to our web page of hairisnotforever and scans the keywords on the page. Then this kind of little bot makes a overview of the website. Then the algorithms take over and match the keywords in the meta tags to the text and stuff with your site. (Remember Search Engines do „see“, they are NOT image (males are visually focused not Search engines like google! ) so graphics are generally not taken into account until you use the altbier tag. ) The methods get more plus more sophisticated in the future and they search for content, keywords, phrases etc . (Remember main content! )
2 . You may have no keywords in your traguardo tag therefore the engine just simply looks at your articles.
So the happy few figures okay lets put the word curly hair say, in every sentence for least 3 times. NO! No longer do that. Excessive use of a key phrase is a red-flag to a Internet search engine and you will be punished for it! It ought to be used and used regularly, but NOT over-used.
Now when you Google with respect to hair goods using the phrase „balding“, the Search Engine has the key word, and based on a million guidelines decides what position for this specific key phrase, hairisnotforever may have, and rss feeds it out.
Consequently our few figures yasirart.com what the hell. We will also sell mascara, and in addition they put in a picture advert plus the word wimpernfärbung in their keywords, without having any content for doing it. Well then will most likely be listed while the last of your last of this last for everyone looking for „mascara“. So because of this lesson the formula is certainly:
„Content+Keywords in the content+Keywords in Meta tag. “