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Is your Blog Working For Your Company Site?

Okay so now we know content material is king. And lastly since i will be creating our personal blogs, (remember blogs is definitely short slang for Weblogs – which can be what all their „formal and official“ term is), most of our details is going to be „unique“ and „Original“. Yet occasionally, since i will be only real human, and since we simply cannot „create“ more and more data, we will certainly copy data from other web sites. That is nice. There is no problem with that, UNLESS, you decide that „copying“ and/or „linking“ is simply better and forego writing anything.

Now let me make this apparent. If you are providing a service in people, where your primary business is always to offer out links to other places exactly where people might get information, therefore are a database where people come to get links, because you already do all the homework – that may be fine. Mainly because what you will loose in articles, you will comprise in „eyeballs“ and „hits“. Remember the end result of good search engine listings is just that. MORE STRIKES – EVEN MORE EYEBALLS — MORE PERSONS VISITING. And content is normally not the only parameter an Search Engine discusses. Not with a long taken.

That is a critical point to keep in mind. Everything we is going to talk about, just about every method, right from content to email to data to whatever, has nevertheless one aim in mind. To consistently and constantly increase and build your internet site „hits“. To make certain you have a great ever-growing „fan“ club „motivated“ because of the program you are providing, to come back. So please differentiate between end goal plus the methods. Articles (discussed within our first article) is a approach towards the objective of getting listed in a good status on a internet search engine, and the aim is to possess people employ and come to your web site or blog, and generate a „buzz“ about it. (We will certainly talk about this much later in our series. )

Let us get back to content for your moment. Here we are speaking about something that most writers learn about and are familiar with. Text, text, phrases. First, unique text message.

So in order to continue on our personal fairly reasonable path, we will now pay attention to the „text“ and what has to be in it. Which usually brings us towards the subject of „keywords“. Before explaining just the thing these are and either their particular importance or total invalidity and worthlessness these days, (and this is up for debate) let us define keywords more properly.

If you have a site selling wild hair beauty supports, you will want to promote your material writing articles around the things you are selling. Clearly if you publish something about the between the latest models of of dish washers, this is not gonna relate to the „subject matter“ and articles of your web page. So you will write article content around flowing hair supplies. You can write articles on very good hair care, on how to dye your mane, how to get rid of split-ends, when to hair shampoo etc . etc .

Our magic hair web page is called „Hair Is Not Forever“. But this is each of our site for the time being and we will retain it as we complement. hairisnotforever also has a blog. This blog all of us will call up „SilkyFairHair“ and we’ll put it, for the sake of our case in under the proprietor that’s aptly named Mr. Nor Hair. Right now we have the following:

1 . Web-site – Frizzy hair Forever @ 2 . Blog page – SilkyFairHair @ (this URL is fictional)

These names Are necessary and so are the URL’s. (URL stands for General Resource Locater). So wear them mind even as we go along through these articles particularly when I go to the article for the importance of choosing the best name.

Thus Mr. Nor Hair and his wife, Mrs. Purple Locks work together. That they create the website, get every one of the necessary products to sell something on it, set a couple of content about scalp and sit back and wait for the people to arrive beating their „virtual“ door down. Very well as we say in Hebrew, „Boker Tov“ (which actually means „Good Morning“), or perhaps as you say in British, „Knock. Knock. Good Morning! Anyone Home? “

Okay the head of hair couple know about keywords. Therefore they create articles by which EVERY word has the word hair in it (or balding). Although hair may be the title of the game. They make sure their content is initial, and once they may have written two HTML web pages of locks articles, logically placed by their cousin the graphic designer (who is certainly bald) surrounding the advertisements to get hair products and now they think they are completed!

Woah! Certainly not by a LONGER SHOT! And here is wherever it gets depressing just for the uninformed and non-dedicated people.

I want to deal with the „keyword“ issue. Keywords are just like indices or perhaps if you wish, classes. A key word is something which the search engine will appear for and validate (in our day), to use as one of many parameters about how to list your site.

The keywords all of us refer to are in two distinct and totally different spots. The first in the web page header on the site. about what is known as the section for „meta“ tags. We might deal with the meta tag in a diverse article, even so let us simply just say these are the keywords most internet search engine look for (with their „bots“) when visiting your web blog. An example meta tag for keywords about our site may seem like this:

Again in our article(s) about meta tags we all will discuss these keywords, and the meta tag, but for nowadays take this as a offered these are a number of the keywords that is in the destinazione tag.

If the Search Engine technology first shot to popularity and meta tags were put in place, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta tag and thought that was what the internet site was about and listed the web page under all those keywords. This was caught to immediately, and humans becoming the crafty devils they are really, began directory site keywords that had not do with their sites in order to drive visitors the site. (Remember – the outcome is the oh-so-important one: Bites & Eyeballs)

So porno sites specifically, adopting this as yet an alternative „fool the engine“ approach, would place keywords like „hair“, „technology“ etc . within their meta tags, and provide the site an innocuous identity and bam !, more traffic.

Thus in the never-ending battle Search Engines caught about, and would a few stuff. They deprecated the importance of this keywords in the meta tags regarding to their methods, UNLESS this great article on the site basically did match the keywords. Of course , this was not enough for the reason that porn sites will place „real“ content around the stuff. Let me give you a TRUE example which I find funny, but it is extremely serious.

In one of my personal posts on my blog, you can observe my bio which is found by search engines. The other day We received a message from an old flame of mine stating „I freaked out. We googled you, under Ted Gross Article writer, and you are connected with a site regarding tushy’s! inches So I travel and Google it, and sure enough in like the 6th position is: „Ted Gross’s Unofficial Bio – The true Version by Tushy“ and of course I simply click and get led to one other site (no url here as I usually do not want to publicize that site meant for obvious reasons) and I come to a adult site which will ripped off, of all the content on the internet, MY profile helping put around the porn advertising. UGH! However, you see that is certainly how crafty people are!

(Here we are not going to talk about „splogs“ – that means „spam blogs“ yet. Although keep it in mind. )

Okay ok now what happens — not theoretically but in practice.

Two scenarios: 1 . You have keywords inside your meta point (and you should have them! ) The little Search results „bot“ (that is a software program whose work it is to travel around the Internet, never sleeps and never feeds on and gets into all those adult porn sites too!, and picks up information on ALL OF THE sites therefore the information can be categorized), comes to our internet site of hairisnotforever and reads the keywords on the webpage. Then this little bot makes a overview of the web page. Then the algorithms take over and match the keywords inside the meta tags towards the text and stuff on your own site. (Remember Search Engines is not going to „see“, they are really NOT image (males are visually oriented not Search Engines! ) thus graphics are generally not taken into account if you use the betagt tag. ) The algorithms get more and even more sophisticated in the future and they look for content, keywords, phrases and so forth (Remember main content! )

2 . You may have no keywords in your traguardo tag hence the engine merely looks at your articles.

So each of our happy few figures alright lets put the word wild hair say, in every single sentence in least 3 x. NO! Have a tendency do that. Excessive use of a key word is a red-flag to a Search Engine and you will be penalized for it! It should be used and used frequently, but NOT over-used.

Now when you Google with regards to hair items using the phrase „balding“, the Search Engine has the key word, and relying on a million variables decides what position to the specific key phrase, hairisnotforever will have, and feeds it out.

So our couple figures victoriadrumcamp.com the actual hell. All of us will also sell mascara, and they put in a photo advert as well as the word mascara in their keywords, without having virtually any content for doing this. Well then will probably be listed when the last from the last of this last for anyone looking for „mascara“. So because of this lesson the formula is certainly:

„Content+Keywords inside the content+Keywords in Meta draw. “