Alright right now we know articles is king. And since we are creating our blogs, (remember blogs is short slang for Websites – which can be what the „formal and official“ brand is), most of our details is going to be „unique“ and „Original“. Yet every so often, since were only human, and since all of us simply cannot „create“ more and more data, we will copy info from other websites. That is nice. There is no issue with that, UNLESS, you decide that „copying“ and/or „linking“ is simply better and postpone writing whatever.
Now let me make this distinct. If you are offering a service to the people, where your primary business is to offer away links to other places in which people might get information, in other words you are a database where persons come to get backlinks, because you already performed all the groundwork – that is certainly fine. Mainly because what you will loose in content material, you will make-up in „eyeballs“ and „hits“. Remember the result of good search engine listings is just that. MORE STRIKES – EVEN MORE EYEBALLS – MORE PEOPLE VISITING. And content is definitely not the only parameter a great Search Engine discusses. Not with a long shot.
This can be a critical point to keep in mind. All the things we might talk about, every single method, out of content to email to data to no matter what, has although one target in mind. To consistently and constantly increase and build your site „hits“. To make certain you have a great ever-growing „fan“ club „motivated“ because of the services you are selling, to come back. So please differentiate regarding the end goal plus the methods. Content (discussed within our first article) is a approach towards the aim of getting listed in a good spot on a search engine, and the aim is to have people make use of and arrive to your internet site or blog, and generate a „buzz“ about it. (We will talk about this much later in our series. )
Let us go back to content for the moment. Below we are discussing something that every writers find out about and are familiar with. Text, words and phrases, phrases. Original, unique text.
So in order to continue on our personal fairly rational path, we all will now give full attention to the „text“ and what has to be in it. Which will brings us for the subject of „keywords“. Just before explaining what exactly these are and either their very own importance or total invalidity and worthlessness these days, (and this is on with debate) let’s define keywords more carefully.
If you have a website selling hair beauty assists, you will want to sell your materials writing content around whatever you are selling. Definitely if you create something about the difference between different models of dish washers, this is not going to relate to the „subject matter“ and content of your site. So you will certainly write content around hair supplies. You can expect to write articles on good hair care, to be able to dye your mane, how to get eliminate split-ends, how often to shampoo or conditioner etc . and so forth
Our magic hair web-site is called „Hair Is Not Forever“. Although this is each of our site for the time being and we will keep it as we go along. hairisnotforever also has a blog. This swjournalist.com blog we all will phone „SilkyFairHair“ and we will put it, with regard to our example in under the name of the proprietor who’s aptly called Mr. Neither Hair. So now we have the following:
1 . Web page – Wild hair Forever @ 2 . Blog – SilkyFairHair @ (this URL is certainly fictional)
These names Are essential and so are the URL’s. (URL stands for Widespread Resource Locater). So wear them mind even as we go along through these articles particularly if I go to the article on the importance of discovering the right name.
Consequently Mr. Nor Hair fantastic wife, Mrs. Purple Mane work together. They will create the site, get all of the necessary products to sell some thing on it, write a couple of content about your hair and relax and wait for a people to arrive beating the „virtual“ door down. Well as we say in Hebrew, „Boker Tov“ (which virtually means „Good Morning“), or perhaps as you say in English, „Knock. Hit. Good Morning! Any individual Home? “
Okay the head of hair couple find out about keywords. Hence they generate articles through which EVERY sentence has the term hair in it (or balding). Yet hair may be the title of the video game. They make sure their content is classic, and once they may have written two HTML internet pages of locks articles, logically placed by way of a cousin the graphic musician and performer (who is normally bald) about the advertisements to get hair companies now they think they are carried out!
Woah! Not by a LONG SHOT! Here is wherever it gets depressing for the purpose of the uninformed and non-dedicated people.
Allow us to deal with the „keyword“ concern. Keywords are just like indices or perhaps if you wish, different types. A key word is something that the search engine can look for and validate (in our day), to use as one of the parameters as to how to list your site.
The keywords we all refer to are in two distinct and totally different spots. The first of all in the web page header for the site. in what is known as the section for the purpose of „meta“ tags. We can deal with the meta tag in a completely different article, even so let us just simply say they are the keywords most internet search engine look for (with their „bots“) when visiting your internet site. An example coto tag intended for keywords upon our internet site may mimic this:
Again within our article(s) in meta tags we all will discuss these keywords, and meta tags, but for nowadays take this as a presented these are a number of the keywords which is to be in the meta tag.
When the Search Engine technology first shot to popularity and meta tags were integrated, the keywords tag was critical. Search Engines looked at the keywords in the meta point and believed that was what the site was about and listed the website under those keywords. It was caught up on immediately, and humans becoming the crafting devils they can be, began real estate keywords that had nothing to do with the sites in order to drive traffic to the site. (Remember – the end result is the oh-so-important one: Arrives at & Eyeballs)
So porno sites especially, adopting this as yet an additional „fool the engine“ strategy, would place keywords just like „hair“, „technology“ etc . into their meta tags, and present the site an innocuous brand and voila, more traffic.
And so in the never-ending battle Search engines like yahoo caught on, and performed a few elements. They deprecated the importance in the keywords in the meta tags matching to their algorithms, UNLESS a few possibilities on the site in fact did match the keywords. Of course , this was not enough mainly because porn sites will put „real“ content around all their stuff. I will give you a REALISTIC example that i find funny, but it is very serious.
In a single of my own posts on my blog, you can see my biography which is acquired by search engines like google. The other day My spouse and i received an email from an ancient flame of mine expressing „I freaked out. We googled you, under Ted Gross Writer, and you are linked to a site about tushy’s! inches So I move and Yahoo it, and sure enough in like the 6th position is this: „Ted Gross’s Unofficial Biography – The Real Version simply by Tushy“ and naturally I just click and get led to another site (no url here as I tend not to want to publicize that site designed for obvious reasons) and I come to a adult site which will ripped off, of all the content for the internet, MY PERSONAL profile to get around the porn advertising. UGH! But you see that is normally how handy people are!
(Here we are never going to talk about „splogs“ – which means „spam blogs“ yet. Nevertheless keep it in mind. )
Okay ok now what happens – not in theory but in practice.
Two situations: 1 . You could have keywords in the meta tag (and you need to have them! ) The little Search Engine „bot“ (that is a software program whose task it is to travel and leisure around the Net, never sleeps and never feeds on and gets to all those porn sites as well!, and picks up information on MOST sites therefore the information could be categorized), involves our web page of hairisnotforever and reads the keywords on the web page. Then this little robot makes a overview of the web page. Then the algorithms take over and match the keywords in the meta tags for the text and stuff on your site. (Remember Search Engines avoid „see“, they are NOT visual (males happen to be visually focused not Search engines like yahoo! ) and so graphics are generally not taken into account until you use the oll tag. ) The algorithms get more and more sophisticated as time goes on and they search for content, keywords, phrases and so forth (Remember main content! )
2 . You have no keywords in your meta tag so the engine merely looks at your articles.
So the happy couple figures okay lets place the word curly hair say, in every single sentence for least three times. NO! Typically do that. Excessive use of a key word is a red-flag to a Search Engine and you will be penalized for it! It must be used and used regularly, but NOT over-used.
Now at the time you Google to get hair goods using the phrase „balding“, the major search engines has the key word, and based upon a million parameters decides what position for your specific key word, hairisnotforever could have, and passes it out.
So our couple figures the particular hell. All of us will also promote mascara, and put in an image advert and the word mascara in their keywords, without having virtually any content for this. Well then will likely be listed because the last on the last of your last for any person looking for „mascara“. So with this lesson the formula is:
„Content+Keywords inside the content+Keywords in Meta label. “