OK right now we know mytemplates.net articles is king. And of course since we could creating our own blogs, (remember blogs is certainly short slang for Blogs – which is what all their „formal and official“ name is), most of our facts is going to be „unique“ and „Original“. Yet every so often, since we are only individual, and since we simply cannot „create“ more and more facts, we is going to copy facts from other web sites. That is interesting. There is no problem with that, EXCEPT IF, you decide that „copying“ and/or „linking“ is simply better and forego writing nearly anything.
Now i want to make this apparent. If you are providing a service to people, where your primary business is to offer away links to other places where people may get information, therefore are a repository where persons come to get links, because you already performed all the investigate – that is fine. Since what you will loose in content material, you will make-up in „eyeballs“ and „hits“. Remember the outcome of good search engine rankings is just that. MORE GETS – MORE EYEBALLS – MORE PERSONS VISITING. And content can be not the only parameter an Search Engine looks at. Not by a long taken.
This is a critical indicate keep in mind. Anything we will talk about, just about every method, out of content to email to email lists to anything, has nonetheless one objective in mind. To consistently and constantly enhance and build your web site „hits“. To be sure you have a great ever-growing „fan“ club „motivated“ because of the support you are providing, to come back. So please differentiate between your end goal as well as the methods. Articles (discussed within our first article) is a technique towards the objective of getting classified by a good position on a search results, and the aim is to have people employ and arrive to your site or blog, and build a „buzz“ about it. (We will talk about this much later inside our series. )
Let us return to content for a moment. Below we are discussing something that every writers find out about and are familiar with. Text, text, phrases. Primary, unique text message.
So in order to continue on our personal fairly logical path, all of us will now give full attention to the „text“ and what has to be in it. Which usually brings us towards the subject of „keywords“. Prior to explaining precisely what these are and either their importance or total invalidity and worthlessness these days, (and this is up for debate) let us define keywords more properly.
If you have an online site selling your hair beauty products, you will want to offer your materials writing articles around everything you are selling. Clearly if you create something about the difference between the latest models of of dish washers, this is not gonna relate to the „subject matter“ and articles of your web page. So you will certainly write content around your mane supplies. You will write content articles on great hair care, on how to dye your hair, how to get eliminate split-ends, how often to hair shampoo etc . and so forth
Our magic hair website is called „Hair Is Not really Forever“. Nonetheless this is the site for now and we will keep it as we complement. hairisnotforever also offers a blog. This blog all of us will call up „SilkyFairHair“ and we’ll put it, with regard to our example in under the name of the proprietor that’s aptly called Mr. Neither Hair. So now we have the following:
1 . Internet site – Locks Forever @ 2 . Blog page – SilkyFairHair @ (this URL is usually fictional)
These kinds of names Are crucial and so are the URL’s. (URL stands for Common Resource Locater). So wear them mind even as we go along through these articles particularly if I go to the article around the importance of finding the right name.
Hence Mr. Nor Hair fantastic wife, Mrs. Purple Mane work together. That they create the internet site, get all of the necessary stuff to sell anything on it, write a couple of content articles about wild hair and sit back and wait for a people to come beating their „virtual“ door down. Very well as we declare in Hebrew, „Boker Tov“ (which actually means „Good Morning“), or perhaps as you state in English, „Knock. Knock. Good Morning! Any individual Home? inches
Okay the Hair couple learn about keywords. Consequently they set up articles through which EVERY phrase has the expression hair in it (or balding). But hair may be the title of the video game. They make sure their content material is main, and once they have written two HTML web pages of mane articles, smartly placed by their cousin the graphic musician and performer (who is definitely bald) surrounding the advertisements with respect to hair companies now they presume they are carried out!
Woah! Certainly not by a LENGTHY SHOT! Here is exactly where it gets depressing designed for the uninitiated and non-dedicated people.
Allow us to deal with the „keyword“ issue. Keywords are like indices or if you wish, different types. A keyword is a thing that the search engine will look for and validate (in our day), to use as one of many parameters on how to list your site.
The keywords all of us refer to will be in two distinct and totally different spots. The first in the page header of your site. in what is known as the section pertaining to „meta“ tags. We will deal with the meta tag in a completely different article, on the other hand let us simply say they are the keywords most internet search engine look for (with their „bots“) when visiting your web sites. An example coto tag intended for keywords on our internet site may look like this:
Again inside our article(s) upon meta tags we all will talk about these keywords, and the meta tag, but for at this time take this as a offered these are some of the keywords that will be in the destinazione tag.
If the Search Engine technology first shot to popularity and meta tags were integrated, the keywords tag was critical. Search engines like google looked at the keywords inside the meta marking and presumed that was what the web page was about and listed the web page under individuals keywords. This is caught onto immediately, and humans simply being the crafty devils they may be, began placement keywords that had nothing to do with the sites in order to drive visitors the site. (Remember – the end result is the oh-so-important one: Bites & Eyeballs)
So adult porn sites specifically, adopting this as yet one more „fool the engine“ technique, would set keywords just like „hair“, „technology“ etc . within their meta tags, and provide the site an innocuous brand and voila, more traffic.
Thus in the never ending battle Search engines like google caught on, and do a few tasks. They deprecated the importance on the keywords in the meta tags with respect to their methods, UNLESS this content on the site actually did match the keywords. Of course , this was not enough mainly because porn sites will set „real“ articles around their stuff. Let me give you a SERIOUS example which I find funny, but it is incredibly serious.
In one of my own posts in the blog, you can watch my bio which is got by search engines like google. The other day My spouse and i received a message from a vintage flame of mine expressing „I freaked out. My spouse and i googled you, under Ted Gross Copy writer, and you are connected with a site regarding tushy’s! “ So I go and Yahoo it, and sure enough in like the fifth position are these claims: „Ted Gross’s Unofficial Bio – The Real Version by simply Tushy“ and definitely I click and obtain led to an alternative site (no url right here as I will not want to publicize that site for obvious reasons) and I come to a adult porn site which in turn ripped off, of all the content for the internet, MY PERSONAL profile set around their particular porn advertisements. UGH! But you see that is certainly how crafting people are!
(Here we are not going to talk about „splogs“ – meaning „spam blogs“ yet. Nonetheless keep it in mind. )
Okay now what happens – not in theory but in practice.
Two situations: 1 . You may have keywords in your meta tag (and you ought to have them! ) The little Search results „bot“ (that is a software application whose job it is to travel around around the Internet, never naps and never feeds on and climbs into all those adult sites also!, and covers information on EACH AND EVERY ONE sites therefore the information may be categorized), concerns our web page of hairisnotforever and reads the keywords on the web page. Then this kind of little android makes a snapshot of the website page. Then the algorithms take over and match the keywords in the meta tags towards the text and stuff on your own site. (Remember Search Engines tend „see“, they are simply NOT vision (males will be visually focused not Search engines like google! ) consequently graphics are certainly not taken into account if you do not use the in die jahre gekommen tag. ) The algorithms get more and more sophisticated as time goes on and they look for content, keywords, phrases etc . (Remember unique content! )
2 . You could have no keywords in your meta tag hence the engine simply looks at your articles.
So the happy couple figures ok lets position the word hair say, atlanta divorce attorneys sentence in least 3 times. NO! Is not going to do that. Excessive use of a key word is a red-flag to a Internet search engine and you will be penalized for it! It should be used and used frequently, but NOT over-used.
Now when you Google just for hair products using the expression „balding“, the Search Engine has the key phrase, and based upon a million variables decides what position regarding specific key phrase, hairisnotforever will have, and feeds it out.
Therefore our few figures the particular hell. All of us will also sell off mascara, and in addition they put in a picture advert and the word wimpernbetonung in their keywords, without having virtually any content for it. Well then will likely to be listed when the last of this last from the last for anybody looking for „mascara“. So for this lesson the formula is usually:
„Content+Keywords inside the content+Keywords in Meta draw. “