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Is your Blog Promoting Your Company Site?

OK so now we know articles is king. Of course since i’m creating our own blogs, (remember blogs can be short slang for Blogs – which is what their particular „formal and official“ identity is), the majority of our info is going to be „unique“ and „Original“. Yet every now and then, since i’m only human, and since we all simply cannot „create“ more and more facts, we definitely will copy details from other web sites. That is amazing. There is no issue with that, UNLESS, you decide that „copying“ and/or „linking“ is simply better and postpone writing anything at all.

Now allow me to make this clear. If you are supplying a service to the people, where your primary business is always to offer away links to other places in which people can get information, therefore are a database where persons come to get links, because you already have all the explore – that is fine. Mainly because what you will loose in content material, you will constitution in „eyeballs“ and „hits“. Remember the end result of good search engine listings is just that. MORE HITS – MORE EYEBALLS — MORE PEOPLE VISITING. And content is normally not the only parameter a great Search Engine looks at. Not with a long shot.

This is a critical indicate keep in mind. All we can talk about, just about every method, out of content to email to lists to no matter what, has but one target in mind. To consistently and constantly increase and build your internet site „hits“. To be sure you have a great ever-growing „fan“ club „motivated“ because of the program you are providing, to come back. Therefore please differentiate regarding the end goal plus the methods. Content (discussed within our first article) is a method towards the target of getting listed in a good location on a search engine, and the target is to currently have people work with and arrive to your website or blog, and generate a „buzz“ regarding it. (We definitely will talk about that much later inside our series. )

Let us go back to content for the moment. Below we are talking about something that every writers learn about and are familiar with. Text, key phrases, phrases. Main, unique text message.

So in order to continue on our personal fairly reasonable path, we all will now concentrate on the „text“ and what has to be in it. Which brings us to the subject of „keywords“. Ahead of explaining just what these are and either all their importance or total invalidity and worthlessness these days, (and this is on with debate) let’s define keywords more properly.

If you have an online site selling locks beauty products, you will want to promote your materials writing content around the things you are selling. Naturally if you publish something about the difference between different types of dish washers, this is not going to relate to the „subject matter“ and content material of your internet site. So you will certainly write articles or blog posts around flowing hair supplies. You will write articles or blog posts on very good hair care, on how to dye your mane, how to get reduce split-ends, when to hair shampoo etc . etc .

Our magic hair web-site is called „Hair Is Not really Forever“. Although this is the site for now and we will keep it as we complement. hairisnotforever has a blog. This blog we will phone „SilkyFairHair“ and we’ll put it, for the sake of our example in under the name of the proprietor who may be aptly called Mr. Neither Hair. So now we have as follows:

1 . Web page – Curly hair Forever @ 2 . Blog – SilkyFairHair @ (this URL is fictional)

These names Are very important and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind even as we go along through these articles in particular when I reach the article in the importance of choosing the best name.

And so Mr. Neither Hair fantastic wife, Mrs. Purple Curly hair work together. They will create the website, get every one of the necessary stuff to sell some thing on it, set a couple of content articles about your hair and settle-back and wait for an people to arrive beating their very own „virtual“ door down. Very well as we declare in Hebrew, „Boker Tov“ (which actually means „Good Morning“), or as you state in English, „Knock. Knock. Good Morning! Any person Home? “

Okay the head of hair couple know about keywords. And so they make articles in which EVERY term has the word hair in it (or balding). Yet hair is the name of the game. They make sure their content material is initial, and once they have written two HTML pages of hair articles, smartly placed by their cousin the graphic musician (who is certainly bald) throughout the advertisements with regards to hair products and now they think they are done!

Woah! Not really by a LONG SHOT! And here is where it gets depressing with respect to the uninitiated and non-dedicated people.

We will deal with the „keyword“ concern. Keywords are just like indices or perhaps if you wish, groups. A keyword is a thing that the search engine can look for and validate (in our day), to use as one of many parameters concerning how to list your site.

The keywords we refer to happen to be in two distinct and totally different areas. The primary in the site header on the site. in what is known as the section meant for „meta“ tags. We will deal with meta tags in a distinct article, however let us simply just say these are generally the keywords most google search look for (with their „bots“) when visiting your web blog. An example meta tag pertaining to keywords about our web page may be like this:

Again within our article(s) upon meta tags we will talk about these keywords, and meta tags, but for at this point take this as a granted these are a number of the keywords that is in the destinazione tag.

When the Search Engine technology first shot to popularity and the meta tag were applied, the keywords tag was critical. Search engines like google looked at the keywords in the meta draw and thought that was what the internet site was about and listed this website under some of those keywords. It was caught to immediately, and humans being the crafting devils they can be, began placement keywords that had nothing to do with their sites to be able to drive traffic to the site. (Remember – the end result is the oh-so-important one: Gets & Eyeballs)

So adult sites specifically, adopting this as yet one other „fool the engine“ technique, would set keywords just like „hair“, „technology“ etc . to their meta tags, and give the site a great innocuous brand and there you are, more traffic.

Consequently in the limitless battle Search Engines caught about, and did a few elements. They deprecated the importance from the keywords inside the meta tags matching to their methods, UNLESS a few possibilities on the site actually did meet the keywords. Of course , this did not include enough for the reason that porn sites will put „real“ articles around their stuff. Let me give you a PROPER example that i find funny, but it is incredibly serious.

In a single of my personal posts on my blog, you will find my biography which is taken care of by search engines like google. The other day We received an email from a flame of mine saying „I freaked out. I just googled you, under Allen Gross Copy writer, and you are linked with a site regarding tushy’s! inch So I visit and Google it, and sure enough in like the fifth position are these claims: „Ted Gross’s Unofficial Bio – The true Version by simply Tushy“ as well as I click and receive led to another site (no url here as I will not want to publicize that site for the purpose of obvious reasons) and I arrive to a porno site which will ripped off, out of all the content on the internet, MY OWN profile to put around their very own porn advertising campaigns. UGH! Nevertheless, you see that is certainly how crafty people are!

(Here we are not going to talk about „splogs“ – which means „spam blogs“ yet. But keep it in mind. )

Okay so what now happens – not theoretically but in practice.

Two situations: 1 . You could have keywords in the meta label (and you should have them! ) The little Search Engine „bot“ (that is a computer program whose work it is to travelling around the Internet, never rests and never eats and gets into all those porno sites as well!, and covers information on EACH AND EVERY ONE sites and so the information can be categorized), comes to our site of hairisnotforever and states the keywords on the webpage. Then this kind of little android makes a snapshot of the webpage. Then the methods take over and match the keywords in the meta tags to the text and stuff on your own site. (Remember Search Engines don’t „see“, they may be NOT aesthetic (males will be visually focused not Search engines like yahoo! ) therefore graphics usually are not taken into account if you do not use the altbier tag. ) The methods get more and more sophisticated as time goes on and they try to find content, keywords, phrases and so forth (Remember primary content! )

2 . You could have no keywords in your meta tag so the engine simply looks at your articles.

So our happy few figures ok lets position the word wild hair say, atlanta divorce attorneys sentence by least 3 x. NO! Have a tendency do that. Excessive use of a key word is a red-flag to a Google search and you will be penalized for it! It should be used and used usually, but NOT over-used.

Now as you Google for hair items using the expression „balding“, the major search engines has the keyword, and based upon a million variables decides what position with the specific keyword, hairisnotforever could have, and nourishes it out.

Therefore our couple figures supernaturalsantcugat.cat the particular hell. We all will also offer mascara, and so they put in an image advert and the word wimperntusche in their keywords, without having virtually any content for it. Well then will be listed mainly because the last in the last of this last for any individual looking for „mascara“. So for this lesson the formula is usually:

„Content+Keywords in the content+Keywords in Meta indicate. “