Alright so now we know content material is king. And naturally since were creating our very own blogs, (remember blogs is certainly short slang for Weblogs – which can be what their particular „formal and official“ identity is), the majority of our details is going to be „unique“ and „Original“. Yet every now and then, since i’m only man, and since we all simply cannot „create“ more and more data, we will copy facts from other sites. That is neat. There is no issue with that, UNTIL, you decide that „copying“ and/or „linking“ is simply better and do away with writing anything.
Now allow me to make this very clear. If you are supplying a service to people, where most of your business is always to offer away links to other places wherever people could possibly get information, in other words you are a database where persons come to get links, because you already would all the homework – that may be fine. Because what you will loose in articles, you will make up in „eyeballs“ and „hits“. Remember the outcome of good search engine rankings is just that. MORE HITS – MORE EYEBALLS – MORE PERSONS VISITING. And content is normally not the only parameter an Search Engine examines. Not with a long taken.
This is certainly a critical point out keep in mind. All we will talk about, every method, out of content to email to email lists to what ever, has nevertheless one aim in mind. To consistently and constantly increase and build your web site „hits“. To make certain you have an ever-growing „fan“ club „motivated“ because of the support you are selling, to come back. So please differentiate regarding the end goal plus the methods. Content material (discussed within our first article) is a technique towards the objective of getting listed in a good posture on a internet search engine, and the target is to experience people apply and come to your website or blog, and make a „buzz“ about this. (We can talk about that much later within our series. )
Let us return to content to get a moment. Here we are dealing with something that every writers find out about and are knowledgeable about. Text, terms, phrases. Main, unique text message.
So to be able to continue on our fairly reasonable path, we all will now focus on the „text“ and what has to be in it. Which in turn brings us for the subject of „keywords“. Prior to explaining just what these are and either all their importance or total invalidity and worthlessness these days, (and this is on with debate) we will define keywords more properly.
If you have a site selling frizzy hair beauty aids, you will want to sell off your materials writing content around whatever you are selling. Certainly if you write something about the difference between the latest models of of dishwashers, this is not going to relate to the „subject matter“ and content material of your site. So you will write articles around your hair supplies. You will write article content on very good hair care, to be able to dye nice hair, how to get reduce split-ends, when to shampoo etc . etc .
Our magic hair internet site is called „Hair Is Certainly not Forever“. Nonetheless this is each of our site for the time being and we will maintain it as we complement. hairisnotforever has a weblog. This blog we will call „SilkyFairHair“ and we will put it, with regard to our example in under the name of the proprietor who is aptly called Mr. Neither Hair. So now we have as follows:
1 . Web-site – Mane Forever snabel-a 2 . Blog – SilkyFairHair @ (this URL can be fictional)
These kinds of names Are crucial and so are the URL’s. (URL stands for Universal Resource Locater). So keep them in mind even as we go along through these articles in particular when I find the article around the importance of choosing the best name.
Therefore Mr. Nor Hair and his wife, Mrs. Purple Locks work together. They create the site, get all of the necessary products to sell anything on it, set a couple of content articles about curly hair and settle-back and wait for the people to arrive beating the „virtual“ door down. Well as we claim in Hebrew, „Boker Tov“ (which basically means „Good Morning“), or as you state in English, „Knock. Knock. Good Morning! Anyone Home? “
Okay the head of hair couple learn about keywords. Consequently they produce articles through which EVERY term has the expression hair in it (or balding). Although hair is the name of the game. They make sure their content is primary, and once they may have written two HTML webpages of mane articles, intentionally placed by their cousin the graphic designer (who is bald) throughout the advertisements just for hair companies now they presume they are carried out!
Woah! Certainly not by a LENGTHY SHOT! And here is exactly where it gets depressing to get the uninformed and non-dedicated people.
We will deal with the „keyword“ concern. Keywords are just like indices or if you wish, groups. A key word is something that the search engine look for and validate (in our day), to use as one of many parameters concerning how to list your site.
The keywords we all refer to are in two distinct and totally different locations. The primary in the webpage header for the site. about what is known as the section to get „meta“ tags. We will certainly deal with the meta tag in a completely different article, on the other hand let us only say they are the keywords most search engine look for (with their „bots“) when visiting your web site. An example destinazione tag intended for keywords in our site may look like this:
Again inside our article(s) on meta tags we all will talk about these keywords, and the meta tag, but for at this time take that as a provided these are a few of the keywords that will be in the meta tag.
If the Search Engine technology first shot to popularity and the meta tag were applied, the keywords tag was critical. Search Engines looked at the keywords inside the meta point and thought that was what the internet site was about and listed this website under those keywords. This is caught on immediately, and humans simply being the crafting devils they may be, began record keywords that had not do using their sites in order to drive visitors the site. (Remember – the result is the oh-so-important one: Visits & Eyeballs)
So adult porn sites especially, adopting this as yet an additional „fool the engine“ strategy, would put keywords like „hair“, „technology“ etc . into their meta tags, and provide the site a great innocuous name and bam !, more traffic.
So in the never ending battle Search engines like yahoo caught upon, and does a few things. They deprecated the importance of this keywords in the meta tags matching to their methods, UNLESS this content on the site actually did match the keywords. Of course , this was not enough seeing that porn sites will set „real“ articles around their stuff. Let me give you a LEGITIMATE example which I find funny, but it is very serious.
In a single of my own posts on my blog, you can view my biography which is got by search engines like yahoo. The other day I actually received an email from a vintage flame of mine stating „I freaked out. I googled you, under Ted Gross Copy writer, and you are linked to a site about tushy’s! inch So I travel and Yahoo it, and sure enough in like the 5th position are these claims: „Ted Gross’s Unofficial Bio – The actual Version by Tushy“ and lastly I just click and get led to a further site (no url in this article as I tend not to want to publicize that site pertaining to obvious reasons) and I arrive to a porn site which ripped off, of all the content for the internet, MY OWN profile to use around their porn ads. UGH! However you see that is definitely how crafty people are!
(Here we are never going to talk about „splogs“ – that means „spam blogs“ yet. Nonetheless keep it in mind. )
Okay now what happens – not theoretically but in practice.
Two situations: 1 . You may have keywords inside your meta indicate (and you ought to have them! ) The little Search Engine „bot“ (that is a program whose task it is to travel around the Internet, never naps and never feeds on and gets into all those porn sites as well!, and sees information on EACH AND EVERY ONE sites and so the information could be categorized), comes to our site of hairisnotforever and flows the keywords on the site. Then this little android makes a snapshot of the webpage. Then the algorithms take over and match the keywords in the meta tags towards the text and stuff on your site. (Remember Search Engines is not going to „see“, they can be NOT aesthetic (males will be visually focused not Search Engines! ) and so graphics are generally not taken into account if you do not use the oll tag. ) The algorithms get more and even more sophisticated in the future and they search for content, keywords, phrases etc . (Remember original content! )
2 . You may have no keywords in your coto tag hence the engine merely looks at your articles.
So each of our happy couple figures okay lets place the word scalp say, atlanta divorce attorneys sentence for least three times. NO! Can not do that. Excessive use of a key phrase is a red-flag to a Internet search engine and you will be penalized for it! It ought to be used and used usually, but NOT over-used.
Now when you Google designed for hair items using the phrase „balding“, the Search Engine has the key phrase, and based on a million guidelines decides what position just for the specific keyword, hairisnotforever will have, and nourishes it out.
Therefore our couple figures maljasem.com the particular hell. We will also sell mascara, and put in an image advert and the word mascara in their keywords, without having virtually any content for doing it. Well then will be listed seeing that the last on the last within the last for any person looking for „mascara“. So just for this lesson the formula is definitely:
„Content+Keywords in the content+Keywords in Meta indicate. “