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Is your Blog Helping Your Company Site?

Alright so now we know articles is king. And of course since i will be creating our blogs, (remember blogs is short slang for Weblogs – which is what their „formal and official“ identity is), the majority of our details is going to be „unique“ and „Original“. Yet regularly, since we have become only human, and since we all simply cannot „create“ more and more facts, we should copy information from other web sites. That is cool. There is no issue with that, UNLESS OF COURSE, you decide that „copying“ and/or „linking“ is simply better and forego writing whatever.

Now i want to make this crystal clear. If you are supplying a service in people, where your primary business should be to offer away links to other places where people could get information, in other words you are a database where people come to get backlinks, because you already did all the homework – that is fine. Since what you will loose in content, you will compose in „eyeballs“ and „hits“. Remember the end result of good search engine listings is just that. MORE STRIKES – MORE EYEBALLS — MORE PERSONS VISITING. And content is not the sole parameter a great Search Engine discusses. Not with a long taken.

This is certainly a critical point to keep in mind. All kinds of things we might talk about, every single method, right from content to email to data to what ever, has nevertheless one objective in mind. To consistently and constantly increase and build your site „hits“. To make sure you have an ever-growing „fan“ club „motivated“ because of the service plan you are selling, to come back. So please differentiate between your end goal plus the methods. Content (discussed inside our first article) is a approach towards the goal of getting classified by a good placement on a search engine, and the aim is to have got people apply and arrive to your site or blog page, and create a „buzz“ about this. (We will talk about that much later within our series. )

Let us get back to content for a moment. Here we are talking about something that most writers learn about and are familiar with. Text, thoughts, phrases. Basic, unique text message.

So to be able to continue on our very own fairly rational path, all of us will now focus on the „text“ and what has to be in it. Which usually brings us towards the subject of „keywords“. Before explaining what exactly these are and either all their importance or total invalidity and worthlessness these days, (and this is on with debate) allow us to define keywords more carefully.

If you have an online site selling hair beauty helps, you will want to sell your material writing content material around whatever you are selling. Definitely if you publish something about the difference between the latest models of of dish washers, this is not going to relate to the „subject matter“ and articles of your internet site. So you might write article content around your mane supplies. You can expect to write articles or blog posts on great hair care, in order to dye your mane, how to get eliminate split-ends, how often to shampoo etc . etc .

Our magic hair webpage is called „Hair Is Certainly not Forever“. Yet this is each of our site at the moment and we will retain it as we complement. hairisnotforever has a weblog. This blog we all will call up „SilkyFairHair“ and we will put it, with regard to our model in under the name of the proprietor who is aptly named Mr. Neither Hair. So now we have the following:

1 . Web Site – Locks Forever @ 2 . Blog page – SilkyFairHair @ (this URL is normally fictional)

These kinds of names Are necessary and so are the URL’s. (URL stands for Common Resource Locater). So wear them mind even as we go along through these articles especially when I arrive at the article for the importance of discovering the right name.

Thus Mr. Neither Hair wonderful wife, Mrs. Purple Scalp work together. They will create the site, get each of the necessary stuff to sell a thing on it, set a couple of content about locks and sit back and wait for a people to arrive beating their very own „virtual“ door down. Very well as we say in Hebrew, „Boker Tov“ (which literally means „Good Morning“), or perhaps as you say in British, „Knock. Hit. Good Morning! Any individual Home? “

Okay the Hair couple learn about keywords. Consequently they build articles in which EVERY word has the term hair in it (or balding). Nevertheless hair may be the title of the game. They make sure their content is original, and once they may have written two HTML webpages of wild hair articles, smartly placed by their cousin the graphic artisan (who is definitely bald) around the advertisements for the purpose of hair products and now they presume they are carried out!

Woah! Not really by a VERY LONG SHOT! Here is in which it gets depressing just for the uninitiated and non-dedicated people.

We will deal with the „keyword“ concern. Keywords are like indices or if you wish, categories. A key word is a thing that the search engine will appear for and validate (in our day), to use as one of the parameters on how to list your site.

The keywords all of us refer to are in two distinct and totally different spots. The first of all in the site header on the site. in what is known as the section intended for „meta“ tags. We is going to deal with the meta tag in a completely different article, even so let us simply just say they are the keywords most search results look for (with their „bots“) when visiting your internet site. An example coto tag for the purpose of keywords upon our internet site may appear to be this:

Again in our article(s) upon meta tags we will go over these keywords, and meta tags, but for right now take this as a offered these are a few of the keywords that is in the coto tag.

If the Search Engine technology first became popular and meta tags were integrated, the keywords tag was critical. Search engines like google looked at the keywords in the meta tag and supposed that was what the internet site was about and listed the internet site under all those keywords. This is caught onto immediately, and humans being the handy devils they are, began report keywords that had not do with the sites to be able to drive visitors the site. (Remember – the outcome is the oh-so-important one: Visitors & Eyeballs)

So porno sites especially, adopting this kind of as yet some other „fool the engine“ technique, would put keywords like „hair“, „technology“ etc . to their meta tags, and give the site an innocuous term and voila, more traffic.

So in the never-ending battle Search Engines caught in, and would a few factors. They deprecated the importance of this keywords in the meta tags regarding to their algorithms, UNLESS this on the site truly did match the keywords. Of course , this was not enough when porn sites will place „real“ articles around their particular stuff. Let me give you a TRUE example that i find funny, but it is incredibly serious.

In one of my personal posts on my blog, you can see my biography which is acquired by search engines like google. The other day I actually received an email from an existing flame of mine saying „I freaked out. My spouse and i googled you, under Ted Gross Article writer, and you are connected with a site about tushy’s! inch So I visit and Yahoo it, and sure enough in like the 6th position is this: „Ted Gross’s Unofficial Biography – The true Version simply by Tushy“ and I just click and get led to an additional site (no url in this article as I will not want to publicize that site with regards to obvious reasons) and I come to a porn site which usually ripped off, out of all the content around the internet, MY PERSONAL profile to put around all their porn advertisements. UGH! Nevertheless, you see that can be how handy people are!

(Here we are not going to talk about „splogs“ – which means „spam blogs“ yet. Although keep it in mind. )

Okay so what now happens — not theoretically but in practice.

Two situations: 1 . You may have keywords in the meta indicate (and you should have them! ) The little Google search „bot“ (that is a software application whose work it is to travelling around the Internet, never naps and never eats and gets into all those porn sites as well!, and sees information on MOST sites and so the information can be categorized), comes to our web page of hairisnotforever and states the keywords on the webpage. Then this kind of little robot makes a snapshot of the website page. Then the methods take over and match the keywords in the meta tags towards the text and stuff with your site. (Remember Search Engines is not going to „see“, they are really NOT video or graphic (males will be visually focused not Search engines like google! ) consequently graphics aren’t taken into account until you use the kosmos tag. ) The methods get more and more sophisticated in the future and they look for content, keywords, phrases etc . (Remember original content! )

2 . You have no keywords in your destinazione tag and so the engine only looks at your articles.

So the happy couple figures fine lets place the word locks say, atlanta divorce attorneys sentence for least 3 x. NO! Have a tendency do that. Excessive use of a key word is a red-flag to a Google search and you will be penalized for it! It should be used and used often, but NOT overused.

Now when you Google with regards to hair goods using the term „balding“, the major search engines has the key word, and based upon a million guidelines decides what position regarding specific key phrase, hairisnotforever could have, and feeds it out.

Consequently our few figures booleanfitness.com the actual hell. All of us will also sell off mascara, and so they put in an image advert plus the word wimperntusche in their keywords, without having any kind of content for it. Well then being listed as the last of your last of the last for any individual looking for „mascara“. So for this lesson the formula is:

„Content+Keywords in the content+Keywords in Meta tag. “